Nollywood And...
Anita EboigbeLatest insights about doing business in Africa's largest film industry, Nollywood.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 6 years ago | Last Issue | 3 years ago |
| Active | |||||
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anitaeboigbe.substack.comLatest Issues
Is The Nigerian Box Office Dying A Slow And Painful Death?
The Nigerian box office raked in N6.94 billion in 2022, a 31.7 per cent year on year increase in sales compared to 2021 numbers. This, however, is not much cause for celebrations as it does not tell the full story.
While the industry mad...
Oscars Drama: Is Nollywood Is The Weapon Fashioned Against Itself?
There are several markers of an industry’s progress — market size, positive perception, endorsements and validation among other things. In the film industry, this means that your local audience buys your product regularly, almost obsessivel...
The Set Up Sequel Failed But Were The Expectations Ever High?
Inkblot Production’s latest cinema outing, The Set Up 2, grossed about 10.5 million naira in its opening week, about 60 percent below market projections which considered the cast members and the present box office dynamics.
The film is cu...
Netflix Is Here, And Then What Next?
This article was first published in March, 2020.
Netflix has been wooing Nollywood stylishly for a while now; from streaming Nollywood movies from as early as 2016 to purchasing Genevieve Nnaji’s ‘Lion Heart’ in 2019.
Why Did Nollywood’s Cinema Market Share Drop To 25.8%?
Nollywood’s market share in the cinemas is at 25.8 per cent, down from the 39.3 per cent it held in the first half of 2021. This is despite the fact that in both years, total cinema admissions have remained in the same ballpoint of 1. 49 mi...
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I write about life, art and how I see the world.
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