Latest insights about doing business in Africa's largest film industry, Nollywood.
Platform | Substack | Pricing | Freemium | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 25 | Subscribers | Read | anitaeboigbe.substack.com |
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The Nigerian box office raked in N6.94 billion in 2022, a 31.7 per cent year on year increase in sales compared to 2021 numbers. This, however, is not much cause for celebrations as it does not tell the full story.
There are several markers of an industry’s progress — market size, positive perception, endorsements and validation among other things. In the film industry, this means that your local audience buys your product regularly, almost obsessivel...
Inkblot Production’s latest cinema outing, The Set Up 2, grossed about 10.5 million naira in its opening week, about 60 percent below market projections which considered the cast members and the present box office dynamics.
This article was first published in March, 2020.
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Data-driven articles focused on expanding the thoughts of African cinema and its development.
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