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Non-Obvious Insights

Rohit Bhargava

Be more interesting. Read the most fascinating stories and trend ideas of the week curated by Rohit Bhargava.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues117SubscribersRead nonobvious.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The World-Famous Monkey Selfie, FIFA Is Ruining the World Cup and the Legacy of Tim Cook | #511

At a bar earlier this past Sunday, the evening local TV news happened to be on in the background and over the course of 15 minutes I saw stories about a shooting, a car accident, a building fire, an abducted child and the upcoming weather. ...

3 days ago
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Coachella Marketing Highlights, Tax Cheating and the Rise of AI Sabotage | #510

I’m at a coffee shop in Arizona this week just a few hours away from the Coachella Music Festival and reading about how this global phenomenon has ridden the wave of social media content to become more than just a big concert in the desert....

9 days ago
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How AI Shamed Irish Pubs into Lowering Beer Prices, the Tragedy of Taxes and India’s Impossible Census | #509

Earlier this week I made it to a private event and book launch for Jim Collins’ latest book. He is best known for writing the legendary business book Good to Great, but his latest book goes beyond business to explore over a decade of his re...

12 days ago
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Dangerous Passwords, Best and Worst April Fool's Pranks and Why Alterna-casts Are the Future of Sports | #508

In this week’s newsletter, you’ll see my review of an ingenious and award winning tourism campaign from Colombia, why alterna-casts may be taking off to customize the hosting for live events, a review of a new memoir from Ideapress, the bes...

24 days ago
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Authors

The writers behind this newsletter.

  • Rohit Bhargava

    Founder, Non-Obvious Company and Co-Author, The Future Normal

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