Non-Obvious Insights
Rohit BhargavaBe more interesting. Read the most fascinating stories and trend ideas of the week curated by Rohit Bhargava.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 139 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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nonobvious.substack.comLatest Issues
Trends from AdWeekNY, the World's Most Boring Race and the Invention of a New Apple | #535
It’s been a busy week with three book launch events for author friends followed by a quick day in NY for Advertising Week and now one more speaking gig today before heading home. It’s also one month to go before Future Words comes out so it...
The Myth of Sober October and the Coming AI Assistant War | #532
Is October the month to go sober? There may be a trend within the trend of people avoiding alcohol, which is just the kind of story I love to surface in the newsletter. You’ll read about that, as well as some lessons on standing up for some...
Retailers Remove Self Checkouts, YouTube's Big News and Replacing Dating Apps | #531
In this week’s newsletter, you’ll read about YouTube’s big announcement, a new book about the history and future of disruption, how Chipotle landed on the most on-trend marketing strategy today, why so many brands are rethinking self-checko...
Singapore Pays Citizens To Read, Why We Finally Saved the Whales and How To Deal with Obtuse Leaders | #530
I spent the day yesterday with Insights professionals who help their organizations see what’s coming and understand the results of data, research, focus groups and surveys. The big question at the heart of my talk was all about influence an...
The Upside of Rage Watching, Why Dumb Awards Matter and the Age of Shamehires | #529
Greetings from Austin, Texas! I’m here speaking at PerspECCtives as the Fall conference season is officially upon us. If you’re in the DC area, I do have a talk coming up in two weeks for senior IT professionals and there are a few open reg...
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Founder, Non-Obvious Company and Co-Author, The Future Normal
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