Non-Obvious Insights
Rohit BhargavaBe more interesting. Read the most fascinating stories and trend ideas of the week curated by Rohit Bhargava.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 145 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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nonobvious.substack.comLatest Issues
The Non-Obvious Book of the Week: The Reverse Centaur's Guide To Life After AI
“In automation theory, a centaur is a person who is assisted by a machine ... Riding a bicycle or driving a car makes you a centaur. A reverse centaur is a human who is conscripted into acting as an assistant to a machine.”
Thus begins the...
The Non-Obvious Media Recommendation of the Week: PAPER
Non-Obvious Thinkers have a broad media diet. Every week I share a new website, magazine, newsletter, podcast, TV show, movie or other media source that can inspire you to see what others miss. Here is a summary of this week’s pick:
Paper...
The Non-Obvious Future Word of the Week: Angorithm
This past week at the Frankfurt Book Fair, “ragebait” was announced as the 2026 Youth Word of the Year. The term refers to “social media content that is deliberately designed to make people angry, frustrated or morally outraged.” It is a wo...
The Case for Boring Light Switches
October is busy season for conferences which means every week I’m staying in at least one hotel and sometimes more than one in different cities, so I do what most frequent business travelers do ... take a picture of my hotel room number so...
Why the Cancellation of the GHC Matters For the Future of Tech
In November last year I was invited to speak at the Grace Hopper Celebration, widely described as the “world’s largest gathering of women in tech.” The annual event attracts more than 30,000 women working across the tech sector and unlike m...
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Founder, Non-Obvious Company and Co-Author, The Future Normal
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