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Nonprofit Campaign Lab

MK McGowan

Associations don’t have an information problem. They have a belonging problem. Practical campaign strategy and story frameworks to help association leaders recruit, retain and matter.

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Substack
PricingOnly free issuesPublishesWeekly
Issues7SubscribersRead nonprofitcampaignlab.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The AMA Didn’t Fix Its Membership Problem With Better Benefits. Here’s What They Did Instead.

The American Medical Association (AMA) had a membership problem your association probably recognizes. Member benefits weren’t bringing in new members. Conferences weren’t recruiting engines. The standard playbook had stopped working.

9 days ago
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Your association has a belonging problem. Here’s what that actually means.

When I was eight years old, I was on a peewee softball team.

22 days ago
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Welcome to Nonprofit Campaign Lab

Associations have been solving the wrong problem for 20 years.

a month ago
1
1

88% never read past your subject line. Here’s why.

Your last member recruitment email got a 12% open rate. The 88% who never opened it? You lost them at the subject line. The 12% who did? Most bailed after the first sentence.

2 months ago
1
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Authors

The writers behind this newsletter.

  • MK McGowan

    I find the story in everything. Growth strategist for associations and mission-driven orgs. Publisher of Little Legs, Big World, documenting a move to Amsterdam with a corgi.

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