MKT1 Newsletter
Emily Kramer, Kathleen Estreich of MKT1, Anthony Pierri, Allyson LetteriB2B startup marketing guides, frameworks, advice & opinions from ex-marketing exec Emily Kramer
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Subscribers | Read | newsletter.mkt1.co |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Positioning & messaging teardown, with Anthony Pierri
MKT1 Newsletter “Extra” | Emily & Anthony review Pocus, Blaze, and Orb's positioning & homepage copy.
The MKT1 Guide to positioning
We’ve all seen “positioning” docs that are 10 pages or 30 slides long. They typically all miss the point. Positioning must give clarity on who products are for, what the products are, and how they are different.
Product Marketing & Positioning Templates
These templates help you with positioning and are available to paid subscribers only.
Common and costly product messaging mistakes—and how to avoid them [guest post]
> This is our first guest post on MKT1, written by Allyson Letteri. Allyson is a marketing leader, startup advisor, and author of “Standout Startup.” She’s built marketing teams from scratch to scale at companies including Handshake, Thumbt...
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Authors
The writers behind this newsletter.
I help startups build effective B2B marketing functions. I'm the co-founder of MKT1, and previously built and led the marketing teams at Asana and Carta.
Kathleen is a co-founder of MKT1 and MKT1 Captial where she helps startups build effective B2B marketing functions. Previously, Kathleen led marketing and ops teams at Facebook, Box, Intercom, and Scalyr (acquired by SentinelOne).
Website messaging for early stage B2B horizontal startups | Elder Emo
I'm a marketing leader, startup advisor, and author of “Standout Startup.” I help early stage tech startup leaders launch effective GTM strategies that drive strong user growth. I've built marketing teams at Handshake, Thumbtack, and Intuit. more
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