Artwork for MKT1 Newsletter

MKT1 Newsletter

Emily Kramer of MKT1, Kathleen Estreich of MKT1

B2B startup marketing advice and guides from Emily Kramer & Kathleen Estreich, former marketing leaders at Asana, Box, Intercom, Carta, & Scalyr and co-founders of MKT1 Capital.


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Latest Issues

Recent posts by this newsletter. Browse the email archive.

A guide to the wedge marketing strategy

How to find your initial niche, and later expand to more audiences and use cases.

a month ago

How to market “marketing” internally

Educating the rest of your company on marketing is often the hardest part of doing marketing.

2 months ago

AI workflows for marketers—and recommended tools for each

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point.

3 months ago

Intro to the MKT1 Method: A crash course in B2B startup marketing

New to MKT1? Start here. Long-time follower? Understand how all of our content fits together.

4 months ago


The writers behind this newsletter.

  • Emily Kramer of MKT1

    I help startups build effective B2B marketing functions. I'm the co-founder of MKT1 & MKT1 Capital, and previously built and led the marketing teams at Asana and Carta.

  • Kathleen Estreich of MKT1

    Kathleen is a co-founder of MKT1 and MKT1 Captial where she helps startups build effective B2B marketing functions. Previously, Kathleen led marketing and ops teams at Facebook, Box, Intercom, and Scalyr (acquired by SentinelOne).

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