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Normal by Design

Words from Faz

Faz is a man of few, but sometimes meaningful words... these are his not so random thoughts put into normal phrases others can hopefully understand.

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Substack
PricingOnly free issuesPublishesMonthly
Issues10Founded2 months agoLast Issue8 days ago
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Latest Issues

A Decade of Handsome Beige

You don’t want every road to be creative. You just want the world to have room for roads that are.

Most roads should be predictable. Reliable. You shouldn’t have to think about them when you’re just trying to get somewhere. The whole point...

8 days ago

Earned, Not Declared

There's a pattern I keep running into, maybe you've seen it too. It doesn’t belong to any one industry, any one type of leader, or even this particular moment in tech. But it’s getting harder to ignore.

A team is early stage. The runway is...

15 days ago

The Missing Variable

Only 22% of workers worldwide feel their job is secure.1 Not because AI has actually eliminated most of their roles yet — it mostly hasn’t. But because something harder to name has already been taken away, and we don’t seem to focus on it....

a month ago

They Were Never Going to Protect It

There’s a familiar story circulating right now. Companies flush with profit are cutting functions left and right, AI is cited as the reason, and a certain class of knowledge workers is feeling blindsided. The design and research community —...

a month ago

The Primal Mark of a Good Question

There’s a concept called the Primal Mark. I heard Bob Baxley mention it on a podcast, and it’s been rattling around in my head since. The idea: the first mark of the pencil, the first brushstroke, defines the range of everything that follow...

2 months ago

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  • Words from Faz

    Faz is a man of few, but sometimes meaningful words...

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