Not What It Seems
Helen BrooksHidden patterns behind people, systems, and everyday life
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | 7 months ago | Last Issue | 10 days ago |
| Active | |||||
Read this Newsletter
helenbrookswsm.substack.comLatest Issues
Tuesday Coffee. Iran — New Threats. Now Undersea Cables
On September 11, 2026, drones launched from Iraqi territory damaged the East-West Pipeline, which was redirecting Saudi Arabian oil from the Persian Gulf to the Red Sea.
Iraq’s leadership promised to take action, and the Saudis rushed to r...
Tuesday Coffee. The Russian Google Is on Fire. What Is the Problem?
Over the past several days, Ukraine unexpectedly struck the data centers of Yandex — Russia’s largest technology company. From October 8 to 11, three such centers out of six were hit. It is usually reported that Yandex has only five centers...
Tuesday Coffee. The IRGC Is at a Dead End. What Next?
So, the situation around Hormuz and Bab el-Mandeb is not developing very favorably for Iran. While oil exports from the Persian Gulf at the end of September returned roughly to their prewar volume, Iranian oil is practically not reaching bu...
Tuesday Coffee. Georgia — a Country Moving Forward with Its Head Turned Back
September 27 is marked in Georgia as a Day of Memory and Hope.
But this is not about the 11-million-person state of Georgia, named after King George II. And of course not about that September 27, 2020, when the Atlanta Falcons suffered one...
Thursday Aftertaste. Who Really Wins When Trump and the Ayatollahs Shake Hands? — 100 Days Later
This article is devoted to taking interim stock of one of the reviews I wrote as part of the Tuesday Coffee series.
The rules are quite simple.
I mark which forecasts turned out to be correct, which were wrong, and which events are still...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Not What It Seems.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Hidden patterns behind people, systems, and everyday life
Frequently Asked Questions
How can I access the email archive for Not What It Seems?
You can find recent issues that have been published by Not What It Seems on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Not What It Seems have?
To see how many people subscribe to Not What It Seems, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Not What It Seems?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Not What It Seems as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Not What It Seems?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Not What It Seems using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Not What It Seems?
Scroll up to where it says Related Newsletters to see other publications like Not What It Seems. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Not What It Seems?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.