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I wanted to give a shout to the Female Quotient (FQ). If you’ve been to any major industry event recently, they seem to be there. In fact they seem to be everywhere, I first kind of noticed at Advertising Week last year, and then at Davos, ...
Do you ever spend half an hour discussing with your spouse what to watch next? It turns out Nielsen has estimated that exact average at about 10 and a half minutes. It seems my wife and I are an outlier!
This week we saw Viant take a step towards owning their data narrative by acquiring TVision. This brings the data in tightly to their ecosystem. And a friend of the newsletter highlighted, helps their differentiation in the CTV DSP market.
Time Inc are dong something smart with their branded content. They shared with DigiDay, they will look at how a brand is perceived in the LLMs and contrast that to the brands current messaging in market. And then branded content to help cha...
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