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Artwork for The Storytelling Edge

The Storytelling Edge

Joe Lazer (FKA Lazauskas)

A newsletter for marketers, entrepreneurs, and creatives who want to unleash their storytelling superpowers, build a following, and stand out in a world of AI slop.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues35SubscribersRead storytellingedge.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

What Marketers Can Learn From Mamdani

On Saturday night, Zohran Mamdani hit the club.

a month ago
6
2

Go Big

My friends and I have a special tradition: On each of our birthdays, we share three lessons we learned the previous year — ideally on a beach at 2 am while clutching a bottle of champagne. Some gems:

a month ago
9
3

The One Skill That Makes You Popular and Irresistible—According to Science

Hello, friends! I’m back from a six-week hiatus spent finishing my new book, which I’m extremely excited about. Much more on that as soon as the cover is ready for the big reveal.

a month ago
31
9

Why OpenAI Is Offering $400K for Storytelling Roles

The irony is delicious.

3 months ago
31
13

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Authors

The writers behind this newsletter.

  • Joe Lazer (FKA Lazauskas)

    Best-selling author of The Storytelling Edge. Fractional CMO @ Pepper. Co-Creator of a new TV show. Writing a new book about storytelling in the AI Age. (FKA Joe Lazauskas)

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