Beyond Luxury
Carlota Rodben, Carolina Soares, Caroline Cotten, Samantha Shaps, Shruti Patwal, Maru Gougy, Mireia Salvadó, Daria KunzAn insider's perspective on desire, culture, and where the future of luxury is heading next.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 172 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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beyondluxury.substack.comLatest Issues
Why the Wealthiest People on Earth Are Chasing What the Poorest Already Have
Founder Op-Ed || Why luxury has stopped selling objects and started selling the person you are trying to become.
Last week I sat in a room in London full of CEOs, founders, and family office investors, and I opened with one line. I closed...
Martine Assouline Started With a Book About a Hotel in the South of France. Thirty Years Later, Assouline Is on Every Luxury Shelf in the World.
Watch now (60 mins) | Top Voices || Martine Assouline, Co-Founder of Assouline, on turning a book about her favorite hotel into thirty years of luxury publishing.
Top Voices is our column distilling the most compelling conversations from t...
I Would Rather Buy a $10,000 Wellness Retreat Than a Handbag. The Supplements Boom Is Next.
The Brief || Why the fastest-growing category in longevity is about to get much harder to win, and the three places brands will find their edge.
For the past seven years, since I started interviewing people for ‘Beyond Luxury: The Promise...
What Does Luxury Mean in 2026? We Asked 28 People Actually Building It.
A year of Emerging Voices on the future of luxury, and the one answer none of them expected to give.
We started Emerging Voices with a simple conviction. That the people quietly disrupting this industry, the visionaries building from the i...
The Man Nike Hired to Predict What Consumers Would Want Next, Now Takes on Le Coq Sportif.
In 1987, in a town in the north-east of France that he still calls boring, a teenager ordered a magazine from Paris because his local shop could not stock it. The magazine was Thrasher, the bible of American skateboarding. Pascal Monfort wa...
Audience Metrics
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I decode how luxury builds desire, where it's going next, and what every brand can learn from it. Founder of Beyond Luxury, 2x bestselling author, and host of the Beyond Luxury Podcast.
Ex-Google | Ex-CHANEL | Ex-WGSN. Minha trajetória profissional me levou a ser apaixonada por acesso cultural. Adoro contar histórias, conectar pontos e, pelo caminho, tentar me tornar a melhor versão de mim mesma. Um prazer te ter aqui.
Strategic communications lead at Beyond Luxury. Keeping a pulse on where culture, strategy, and luxury collide.
Paris-based luxury strategist & editor. Blending experience across leading brands with reporting on culture, innovation, and the stories shaping what we value next.
Luxury and beauty content strategist in Paris. I build desirability on social for brands, founders and write about the psychology of luxury, the neuroscience of wanting, and what we long for and what we call precious.
Fascinated by how culture, human behavior, and brands intersect, I lead Brand Strategy at @BeyondLuxuryGroup, and help global brands tell stories that connect, inspire, and create real cultural relevance.
I almost always read about life and people. I’m also a freelance brand strategist and lead cultural strategy at @BeyondLuxuryGroup, exploring where culture and brands meet, and turning that into stories and tools to help navigate this world.
I explore the intersection of luxury, beauty, and technology, focusing on taste, culture, and long-term value. Formerly Google, Apple and L'Oréal.
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