An insider's perspective on where luxury, culture and desire are heading next.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 157 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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beyondluxury.substack.comLatest Issues
The Slop Economy Is Coming for Luxury. Discomfort Is the Only Way Out
The Brief || When every brand has access to the same tools, the same trend reports, and the same best practice playbooks, doing what everyone else is becomes the the fastest way to disappear.
Something I keep noticing in almost every brand...
She Was Painting Dream Worlds from a Hospital Bed When Chanel Found Her. Then Came Vivienne Westwood, Nick Knight, and Something Much Bigger.
Emerging Voices || Paris-based artist Rachelle Cunningham on building a career through illness, the Chanel call she never pitched for, and what she's bringing to fall 2026.
Rachelle Cunningham was painting from a hospital bed when Chanel c...
Your Luxury Brand Is One Algorithm Away From Being Compared to Everyone Else
Behind The Scenes || Algorithms are racing to make everything comparable. The brands that survive will be the ones radical enough to publish exactly what makes them impossible to compare.
Last week I recorded a documentary for the London C...
He Started With $12,000. Now a Gold Pineapple Has Become One of Luxury's Most Recognizable Signatures
Top Voices is our column distilling the most compelling conversations from the Beyond Luxury Podcast into something you can read in five minutes and carry into your week. Each edition pulls out the insights, the frameworks, and the moments...
What Luxury's Absence at Cannes Lions Says About Where the Industry Actually Stands
Founder's Insider Scoop || What three days at Cannes Lions revealed about creators, culture, and why luxury cannot afford to keep sitting this one out.
Last week, every major media and creator deal worth knowing about was negotiated in one...
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Subscribers, engagement, traffic and sponsorship for Beyond Luxury.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of Beyond Luxury, 2x Author, Host of the Beyond Luxury Podcast (Top 10% on Spotify), and Top Luxury Voice of 2026 by WLCC.
Re(framing) Beauty - A more honest narrative about Beauty & Wellness industry, one thought at a time. Also find me at Beyond Luxury Group.
Strategic communications lead at Beyond Luxury. Keeping a pulse on where culture, strategy, and luxury collide.
Paris-based luxury strategist & editor. Blending experience across leading brands with reporting on culture, innovation, and the stories shaping what we value next.
Cultural insights expert & strategy consultant. Former Net-A-Porter / Mr Porter. Black cat personality.
Fascinated by how culture, human behavior, and brands intersect, I lead Brand Strategy at @BeyondLuxuryGroup, and help global brands tell stories that connect, inspire, and create real cultural relevance.
I almost always read about life and people. I’m also a freelance brand strategist and lead cultural strategy at @BeyondLuxuryGroup, exploring where culture and brands meet, and turning that into stories and tools to help navigate this world.
I explore the intersection of luxury, beauty, and technology, focusing on taste, culture, and long-term value. Formerly Google, Apple and L'Oréal.
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