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An insider's perspective on desire, culture, and where the future of luxury is heading next.

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Substack
PricingFreemiumPublishesTwice weekly
Issues167Founded2 years agoLast Issue5 days ago
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Authors

The writers behind this newsletter.

  • Carlota Rodben

    I decode how luxury builds desire, where it's going next, and what every brand can learn from it. Founder of Beyond Luxury, 2x bestselling author, and host of the Beyond Luxury Podcast.

  • Carolina Soares
  • Caroline Cotten

    Strategic communications lead at Beyond Luxury. Keeping a pulse on where culture, strategy, and luxury collide.

  • Samantha Shaps

    Paris-based luxury strategist & editor. Blending experience across leading brands with reporting on culture, innovation, and the stories shaping what we value next.

  • Shruti Patwal

    Luxury and beauty content strategist in Paris. I build desirability on social for brands, founders and write about the psychology of luxury, the neuroscience of wanting, and what we long for and what we call precious.

  • Maru Gougy

    Fascinated by how culture, human behavior, and brands intersect, I lead Brand Strategy at @BeyondLuxuryGroup, and help global brands tell stories that connect, inspire, and create real cultural relevance.

  • Mireia Salvadó

    I almost always read about life and people. I’m also a freelance brand strategist and lead cultural strategy at @BeyondLuxuryGroup, exploring where culture and brands meet, and turning that into stories and tools to help navigate this world.

  • Daria Kunz

    I explore the intersection of luxury, beauty, and technology, focusing on taste, culture, and long-term value. Formerly Google, Apple and L'Oréal.

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