An insider's perspective on desire, culture, and where the future of luxury is heading next.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 163 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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beyondluxury.substack.comLatest Issues
Do You Feel It Too? The Quiet Disconnection Between Effort and Reward
Behind The Scenes || When achievement stops feeling like achievement, and what that means for the people and brands navigating it.
Summer has a way of slowing things down just enough to let the real questions surface. Whether you are readi...
YouTube's Creator Lead and Meta's Former Head of Luxury on the Future of Brand Storytelling | Ina Fuchs & Morin Oluwole
This conversation was recorded at Cannes Lions, where Beyond Luxury co-hosted a stage with Tech Powered Luxury, sponsored by Oriane and Le Book. We were the only luxury platform with a stage at the festival this year. The whole industry had...
Why the Luxury Brands Getting AI Right Are the Ones Willing to Fail
Codes of Desire || The most counterintuitive lesson from craft history is also the most urgent one for luxury brands navigating AI right now.
There is a question I keep coming back to with luxury leaders about AI right now. Not whether to...
From Intern to the Designer Dressing Beyoncé. Lucien Isidor's Balmain Story
During Olivier Rousteing’s fourteen-year reign at Balmain, the house became impossible to ignore. It made its way onto Beyoncé’s world tour and Tyla’s Met Gala look, earning the cultural cachet most fashion houses only dream of. A lot of th...
What Happens When You Arrive in Paradise and Find You Brought Yourself With You
I hope you are having a wonderful summer. For those of you somewhere in Europe right now, doing the version of Euro summer that reminds you what life is actually for, I am fully with you in spirit.
I am writing this from Greece this week,...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I decode how luxury builds desire, where it's going next, and what every brand can learn from it. Founder of Beyond Luxury, 2x bestselling author, and host of the Beyond Luxury Podcast.
Strategic communications lead at Beyond Luxury. Keeping a pulse on where culture, strategy, and luxury collide.
Paris-based luxury strategist & editor. Blending experience across leading brands with reporting on culture, innovation, and the stories shaping what we value next.
Luxury content strategist in Paris. I write about the psychology of luxury, the neuroscience of desire, and Indian craft. All the same question really, what we long for and what we call precious
Fascinated by how culture, human behavior, and brands intersect, I lead Brand Strategy at @BeyondLuxuryGroup, and help global brands tell stories that connect, inspire, and create real cultural relevance.
I almost always read about life and people. I’m also a freelance brand strategist and lead cultural strategy at @BeyondLuxuryGroup, exploring where culture and brands meet, and turning that into stories and tools to help navigate this world.
I explore the intersection of luxury, beauty, and technology, focusing on taste, culture, and long-term value. Formerly Google, Apple and L'Oréal.
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