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Artwork for OFF Brand by Koto

OFF Brand by Koto

Koto

Sharp, practical insights on building and scaling your brand.

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Substack
PricingOnly free issuesPublishesInfrequently
Issues29Founded3 years agoLast Issue11 days ago
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Artwork for OFF Brand by Koto

Latest Issues

OFF Live recap #3: the next era of brand in consumer tech

Welcome to a special edition of OFF Brand—a newsletter by Koto. Here, we’ll recap our most recent episode of OFF Live, our series of unfiltered conversations with top marketing, branding, and creative leaders. No corporate jargon, no sugar-...

11 days ago
13
1

The brand lag: why some innovations ignite culture and others drop off the radar

This is OFF Brand – a newsletter by Koto. We are a team of brand specialists and optimists made up of designers, strategists, writers and art directors based in five major cities around the world.

Here you’ll find our point of view on...

a month ago
35
5

Wearables: smart tech. Vague category.

This is OFF Brand — a newsletter by Koto, a team of brand specialists and optimists made up of designers, strategists, writers and art directors based in five major cities around the world.

In this newsletter we lift the lid on all thi...

4 months ago
27
3

OFF Live recap #2: the future of brand in health

Welcome to a special edition of OFF Brand—a newsletter by Koto. Here, we’ll recap our most recent episode of OFF Live, our series of unfiltered conversations with top marketing, branding, and creative leaders. No corporate jargon, no sugar-...

8 months ago
17

The single source of truth: why you still need a website in the age of AI

We see brands asking the same questions: What is the role of our website when social channels are so good for discovery? What’s the right relationship between the web, social media and direct channels? And how do we build a cohesive custome...

9 months ago
165
9

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