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Artwork for OFF Brand by Koto

OFF Brand by Koto

Koto

Sharp, practical insights on building and scaling your brand.

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Substack
PricingOnly free issuesPublishesInfrequently
Issues27Founded3 years agoLast Issue2 months ago
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Artwork for OFF Brand by Koto

Latest Issues

Wearables: Smart tech. Vague category.

This is OFF Brand — a newsletter by Koto, a team of brand specialists and optimists made up of designers, strategists, writers and art directors based in five major cities around the world.

In this newsletter we lift the lid on all thi...

2 months ago
24
3

OFF Live recap #2: the future of brand in health

Welcome to a special edition of OFF Brand—a newsletter by Koto. Here, we’ll recap our most recent episode of OFF Live, our series of unfiltered conversations with top marketing, branding, and creative leaders. No corporate jargon, no sugar-...

6 months ago
16

The single source of truth: why you still need a website in the age of AI

We see brands asking the same questions: What is the role of our website when social channels are so good for discovery? What’s the right relationship between the web, social media and direct channels? And how do we build a cohesive custome...

7 months ago
164
9

Branding longevity: the next health frontier

This is OFF Brand — a newsletter by Koto, a team of brand specialists and optimists made up of designers, strategists, writers and art directors based in five cities around the world.

Here, we lift the lid on all things brand and digital,...

9 months ago
105
6

OFF Live recap #1: the role of brand in gaming

Welcome to a special edition of OFF Brand—a newsletter by Koto! Here, we’ll recap our most recent episode of OFF Live, our series of unfiltered conversations with top marketing, branding, and creative leaders. No corporate jargon, no sugar-...

9 months ago
16
1

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