Off Kilter
Paul WorthingtonSearching for the signal in the noise of business, brand, marketing, and design.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 222 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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offkilter.substack.comLatest Issues
Off Kilter 223: Audemars Piguet and Bentley.
Last Saturday, police deployed pepper spray on a crowd outside a mall in Long Island. In Paris, it was tear gas. This wasn’t some kind of coordinated protest; people were going mental over a $385 pocket watch.
If you’ve been living under a...
Off Kilter 222: Rediscovery or Transformation?
The short answer is a Volvo XC60 in case you’re interested.
As we speak, there’s a cottage industry of consultants and strategists burning Claude tokens on breathless LinkedIn posts claiming that “everything has changed” as AI becomes a u...
Off Kilter 221: Automation ≠ Revolution.
I don’t know about you, but I’m sick to the back teeth of the AI automation narrative. To quote the Noahpinion newsletter, “AI has the worst sales pitch ever.” I couldn’t agree more.
Where’s the optimism? Where’s the incredible new future...
Off Kilter 220: Beyond the Holdco.
Because of a client project I’m working on, I’m currently spending a lot of time thinking about the future of marketing models. As a bit of fun, I figured it might be worth painting a view of what this might mean at the agency level. It’s b...
Off Kilter 219: The Cultural Infrastructure of Optimism.
This year, almost a quarter of the Super Bowl ads were about AI, and all were variations on the same theme: this is a life-changing technology that’s changing things forever.
Yet, the audience wasn’t buying it. Meltwater’s real-time analys...
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