Off Kilter
Paul WorthingtonSearching for the signal in the noise of business, brand, marketing, and design.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 226 | Founded | 6 years ago | Last Issue | 4 days ago |
| Active | |||||
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offkilter.substack.comLatest Issues
Off Kilter 227: The Wrong Conversation.
Blessedly over for another year, vendor interests render Cannes increasingly patronizing.
I’ve been in the branding business for 25+ years, and while my name is on a Cannes Lion somewhere, I’ve never been, nor had any interest, in going....
Off Kilter 226: Eyes Wide Open.
Come on, Scotland. Win today, and we qualify for the knockout stages of the World Cup for the first time…ever.
The biggest problem with the AI discourse is the same problem with all discourse these days: it’s binary. Put bluntly, th...
Off Kilter 225: Brand as Leverage.
Obligatory AI slop image from the prompt - “an executive in a Brioni suit with Nascar livery.”
Recently, Benedict Johnson, Ian Whittaker, and Rory Sutherland published a great piece on brand for Private Equity (PE) owners over at Ah...
Off Kilter 224: Beyond Average.
This week’s edition began as a LinkedIn post. Afterward, I thought it was too important not to expand into a full Off Kilter. The picture above is a very average ChatGPT averaging of what an all-knowing AI looks like.
AI-induced Dunning-Kr...
Off Kilter 223: Audemars Piguet and Bentley.
Last Saturday, police deployed pepper spray on a crowd outside a mall in Long Island. In Paris, it was tear gas. This wasn’t some kind of coordinated protest; people were going mental over a $385 pocket watch.
If you’ve been living under a...
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