Off Kilter
Paul WorthingtonSearching for the signal in the noise of business, brand, marketing, and design.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 210 | Subscribers | Read | offkilter.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Off Kilter 211: Be a Distinctive Business, Not Just a Distinctive Asset.
Distinctive assets trigger memory; distinctive businesses create durability.
Off Kilter 210: Desire or Desperation?
Mercedes appointed a finance executive to run marketing. The LinkedIn experts instantly declared it "the future." But this isn't analysis—it's performative bias masquerading as insight. The reality is much more nuanced, and we won’t know th...
Off Kilter 209: How Bad Leadership Creates Competitive Advantage (For Someone Else)
After reading AT&T CEO John Stankey’s recent tirade, I set out to identify the worst large-cap CEOs in the country, figure out why they’re likely to miss the AI moment, and then applied historical analogs to predict their most likely future...
Off Kilter 208: GenKilter.
The last two Off Kilter editions, titled “The Race for Marketing’s Mind” (part 1 and part 2), were an experiment in generating Off Kilter using AI. I wanted to try and write something better rather than more quickly. Which is fortunate, for...
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