Off Kilter
Paul WorthingtonSearching for the signal in the noise of business, brand, marketing, and design.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 231 | Founded | 6 years ago | Last Issue | 41 hours ago |
| Active | |||||
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offkilter.substack.comLatest Issues
Off Kilter 232: The Availability Trap.
Off Kilter is written by Paul Worthington, President of Invencion. Once described as the “antidote to groupthink,” he advises CEOs, boards, and senior marketing leaders on strategy, brand, and customer value creation. Especially when...
Off Kilter 231: The Edges of AI.
Shifting sands.
This week, I had lunch with an AI entrepreneur. As you do, we got to chatting about the state of the category, what’s likely coming next, and the unanswered question of whether OpenAI is going to be more like Google or...
Off Kilter 230: Alpha over ROI.
The wrong language of finance.
Marketers were told to learn the language of finance, and that all would be well. So we learned finance, and all is far from well. We believed ROI to be the defining language of boardroom credibility, ye...
Off Kilter 229: The Marketer CEO.
Demand more.
Marketers should have bigger ambitions. Not to see a CMO or equivalent title as peak possibility, but to view it as a natural stepping stone on the way to becoming a CEO. And they should begin demanding a media, thought-l...
Off Kilter 228: Swimming Naked.
Recently, my peers in the branding world have found a new reason for optimism. AI as a consumer discovery channel, the argument goes, rewards clarity, coherence, and accumulated truth. Miele is the best, most reliable dishwasher, not becaus...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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