Off Kilter
Paul WorthingtonSearching for the signal in the noise of business, brand, marketing, and design.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 228 | Founded | 6 years ago | Last Issue | 8 days ago |
| Active | |||||
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offkilter.substack.comLatest Issues
Off Kilter 229: The Marketer CEO.
Demand more.
Marketers should have bigger ambitions. Not to see a CMO or equivalent title as peak possibility, but to view it as a natural stepping stone on the way to becoming a CEO. And they should begin demanding a media, thought-l...
Off Kilter 228: Swimming Naked.
Recently, my peers in the branding world have found a new reason for optimism. AI as a consumer discovery channel, the argument goes, rewards clarity, coherence, and accumulated truth. Miele is the best, most reliable dishwasher, not becaus...
Off Kilter 227: The Wrong Conversation.
Blessedly over for another year, vendor interests render Cannes increasingly patronizing.
I’ve been in the branding business for 25+ years, and while my name is on a Cannes Lion somewhere, I’ve never been, nor had any interest, in going....
Off Kilter 226: Eyes Wide Open.
Come on, Scotland. Win today, and we qualify for the knockout stages of the World Cup for the first time…ever.
The biggest problem with the AI discourse is the same problem with all discourse these days: it’s binary. Put bluntly, th...
Off Kilter 225: Brand as Leverage.
Obligatory AI slop image from the prompt - “an executive in a Brioni suit with Nascar livery.”
Recently, Benedict Johnson, Ian Whittaker, and Rory Sutherland published a great piece on brand for Private Equity (PE) owners over at Ah...
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