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Off The Record

Alex Su

Commentary from a former lawyer-turned-exec on legal industry shifts, revenue growth, career pivots, and legal AI

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Substack
PricingFreemiumPublishesWeekly
Issues118Founded5 years agoLast Issue8 days ago
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Latest Issues

The skills law didn't teach you

Why lawyers struggle with the gap between effort and outcomes

You did everything you were supposed to do. You worked hard, were thorough, met the standard and in many cases exceeded it. You put in the hours, took on the work, and delivered...

8 days ago
13
Paid

Credibility as distribution

The existential question for every legal AI challenger right now is not about technology. Anthropic and Microsoft are moving into legal, and they will close most feature gaps over time. A challenger that wins on product alone is running a r...

23 days ago
12
1

The load bearing constraint

A framework for finding what actually drives outcomes

Last week I wrote about a career pivot I made almost ten years ago. What I didn’t focus on was the part that actually made it work. The easy part was the job search itself. What determi...

a month ago
10
Paid

Ten years after I thought I failed

I recently reread an article I wrote almost exactly ten years ago, right before I left the practice of law to join my first legal tech startup.1 It was a pretty blunt reflection. I had just come off a series of professional setbacks, with t...

2 months ago
24
4

What clients are really paying for

Earlier this week, the Wall Street Journal reported that some law firms are now charging up to $3,400 per hour. Which led me to share my immediate reaction on social media:

Look, it’s a lot of money. And yet clients are all willing to pay...

3 months ago
15
2

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  • Alex Su

    Chief Revenue Officer at Latitude Legal // Left the law to sell stuff to lawyers

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