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Off The Record

Alex Su

Commentary from a former lawyer-turned-exec on legal industry shifts, revenue growth, career pivots, and legal AI

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Substack
PricingFreemiumPublishesWeekly
Issues120Founded5 years agoLast Issue18 days ago
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Latest Issues

Law firm AI & non-lawyer ownership

This week there was a flurry of news coming out of the legal world related to AI and non-lawyer ownership. Overall it seems that law firms are gradually becoming even more business-like, with investments in AI and non-lawyers moving into ow...

18 days ago
23
3

My book is out on Amazon!

I’ve been selling stuff to lawyers for over a decade now. First it was e-discovery software, and then it was contract management software. Now it’s flexible legal staffing solutions. When I first started out, I thought I’d be naturally good...

23 days ago
16
6

The skills law didn't teach you

Why lawyers struggle with the gap between effort and outcomes

You did everything you were supposed to do. You worked hard, were thorough, met the standard and in many cases exceeded it. You put in the hours, took on the work, and delivered...

a month ago
14
Paid

Credibility as distribution

The existential question for every legal AI challenger right now is not about technology. Anthropic and Microsoft are moving into legal, and they will close most feature gaps over time. A challenger that wins on product alone is running a r...

a month ago
12
2

The load bearing constraint

A framework for finding what actually drives outcomes

Last week I wrote about a career pivot I made almost ten years ago. What I didn’t focus on was the part that actually made it work. The easy part was the job search itself. What determi...

2 months ago
10
Paid

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  • Alex Su

    Chief Revenue Officer at Latitude Legal // Left the law to sell stuff to lawyers

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