Obsessed with brands, the internet, and the culture.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 7 months ago | Last Issue | 6 days ago |
| Active | |||||
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onbrandmag.substack.comLatest Issues
The power of subcultures in brand
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How Gap became cool again
Gap has been on a remarkable comeback story. After struggling with losses in 2022, the company returned to profitability and generated nearly $1B in operating income across 2024 and 2025. While the group’s latest 2026 earnings report sugges...
Building a cool girl brand with Pia Mance from Heaven Mayhem
A conversation with Pia Mance on work ethic, women's intuition, and what it really takes to build something people love
Meet Pia
Today, we’re sitting down with Pia Mance, founder of Heaven Mayhem - the jewellery brand that’s be...
The attention economy
This newsletter is kindly sponsored by Tracksuit. You can download their Entertain Or Die Report here.
People crave brands that feel modern, human and most importantly, entertaining. And brands are finally catching on. In recent years, con...
Content strategy for modern brands
We're all in the content business in 2026
Content is arguably the most cost-effective way to reach new audiences, but also the most impactful for how the brand is perceived. No paid ad can ever do for you what organic content can in terms...
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Authors
The writers behind this newsletter.
Person on the internet obsessed with social media, business, female founders and culture. Founder of On Brand.
Brand Executive. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
u can be more than one thing. <3 | lifestyle, fashion, marketing, personal branding, creator journey | founder @ evolve. | ambassador & marketing lead @ dunkin'
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