On Brand Magazine
Alex Manderstam, Sara Wilson, Lineshya Das, Ana AndjelicDecoding brand, culture and the internet.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 65 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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onbrandmag.substack.comLatest Issues
The most iconic brands of every decade
This newsletter is kindly sponsored by Tracksuit, the always-on brand tracker built for marketers and agencies to answer the question “Is my strategy working?”
Every decade has that one brand that defines it. The ones that all the teenager...
Glossier is going back to its roots
A conversation with Nicole Solórzano, Glossier’s CMO, on the magic of fandom, why fragrance is booming, and what’s next for Glossier.
There aren’t many brands as iconic as Glossier. Boy Brow and Cloud Paint, the pink pouch, the stic...
How Substack is rethinking brand partnerships
A conversation with Dan Robbins, Substack’s GM of Brand Sponsorships, on why trust is the new currency and what the new era of brand and creator partnership will look like.
I’ll say it - the influencer-brand deal as we know it is ti...
Building an effective content system
This newsletter is kindly sponsored by Planoly. We put together a free content guide on creating automated workflows that handle all the repurposing and posting for you. You can access it here.
The internet really is quite a magical place...
How Are Beauty Brands Winning Gen-Z
This issue was put together with Oriane, who helped us analyze 10,000 videos of Gen Z beauty routines over three months. You can access the full report here.
How are beauty brands winning Gen Z
68% of Gen Z buys something after seeing...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for On Brand Magazine.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where On Brand Magazine ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 560 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #164 |
Authors
The writers behind this newsletter.
Person on the internet obsessed with social media, business, female founders and culture. Founder of On Brand.
I help brands build community-powered™ strategies for attention, relevance, and loyalty with Gen Z. Previously, I coined "digital campfires" in Harvard Business Review and led partnerships at Instagram.
For the girls who love fashion, culture, brands, marketing & everything happening on the internet | Founder @ evolve.
Writer of the most copied newsletter on the Internet. Forbes Top CMO. Doctor of Sociology. Author. Follow me on IG @andjelicaaa and YouTube @andjelic
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