Decoding brand, culture and the internet.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 8 months ago | Last Issue | 4 days ago |
| Active | |||||
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onbrandmag.substack.comLatest Issues
The new rules of attention
exclusive look inside Cannes Lions
Hello from the Coachella for marketers and creators, aka Cannes Lions! The backdrop is stunning, the temperatures are soaring, TikTok and Instagram stars and brand activations are everywhere. It's a magic...
The future of dating with Tinder CMO, Melissa Hobley
A conversation with Melissa Hobley on the state of dating in 2026, the cultural shifts reshaping it, and what Tinder is doing in a world that has changed a lot since they first introduced “the swipe”.
Meet Melissa
Today we're s...
What makes a status symbol?
FAO all marketers and brand builders! Join Hannah Wilson and me for a workshop where we’ll cover all things brand world. Building a strong brand world is a necessity for any brand that wants to stay relevant or become the next big thing, an...
Luxury codes in high street fashion
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The future of the creator economy
This newsletter issue is kindly sponsored by Modash. You can get their guide on How to Run a Successful Always-On Influencer Program here.
The creator economy hit $37 billion in spending last year, and influencer marketing budgets are set...
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Authors
The writers behind this newsletter.
Person on the internet obsessed with social media, business, female founders and culture. Founder of On Brand.
Brand Executive. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
u can be more than one thing. <3 | fashion, marketing, personal branding, creator journey | founder @ evolve.
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