On Brand Magazine
Alex Manderstam, Ana Andjelic, Lineshya Das, Sara WilsonDecoding brand, culture and the internet.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 61 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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onbrandmag.substack.comLatest Issues
How Are Beauty Brands Winning Gen-Z
This issue was put together with Oriane, who helped us analyze 10,000 videos of Gen Z beauty routines over three months. You can access the full report here.
How are beauty brands winning Gen Z
68% of Gen Z buys something after seeing...
Brands in the attention economy era
Dior and A24 are two names you probably wouldn’t have put together a few years ago.
And yet, the two have officially announced a two-year creative partnership spanning film, theatre and live events. And while it might seem like an unexpect...
How to spot trends
A guide to reading signals and staying ahead of the game
Trends are everywhere - fashion, beauty, content, lifestyle. You name it, there are plenty of ever-changing trends shaping every space. Soon enough, it will be “2027 trend forecast s...
In the zeitgeist this September
Happy September and happy Virgo season to my fellow Virgos. I love September and the back-to-school vibes that come with it. Also, after a slower, fun-filled summer, I’m so ready to lock in - September to December are famously the months wh...
How Gen Z fell in love with thrifting again
This newsletter is kindly sponsored by Tracksuit, the always-on brand tracker built for marketers and agencies to answer the question “Is my strategy working?”
Almost everything I’ve bought lately is secondhand or vintage, and I’m not alon...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for On Brand Magazine.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where On Brand Magazine ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 560 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #173 |
Authors
The writers behind this newsletter.
Person on the internet obsessed with social media, business, female founders and culture. Founder of On Brand.
Writer of the most copied newsletter on the Internet. Forbes Top CMO. Doctor of Sociology. Author. Follow me on IG @andjelicaaa and YouTube @andjelic
For the girls who love fashion, culture, brands, marketing & everything happening on the internet | Founder @ evolve.
I help brands build community-powered™ strategies for attention, relevance, and loyalty with Gen Z. Previously, I coined "digital campfires" in Harvard Business Review and led partnerships at Instagram.
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