Obsessed with brands, the internet, and the culture.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 7 months ago | Last Issue | 6 days ago |
| Active | |||||
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onbrandmag.substack.comLatest Issues
Content strategy for modern brands
We're all in the content business in 2026
Content is arguably the most cost-effective way to reach new audiences, but also the most impactful for how the brand is perceived. No paid ad can ever do for you what organic content can in terms...
How to build a brand in 2026
This newsletter issue is kindly sponsored by Modash. You can get their A-Z report on building a successful affiliate program for your brand here.
Launching or scaling a brand in 2026 can be quite the task. With venture capital getting inc...
Brand as an identity
What happens when the things you buy make you who you are?
We make our choices based on our (aspirational) identity. We choose one coffee shop over another to get our morning latte. We choose our clothes based on what it says about us and...
Aging is "cool" now
Interesting things from last week
The best things we’ve read, watched, and listened to + news from the internet
We’re hosting a workshop on how to build an effective content strategy for your brand in 2026 for our On Brand Insiders th...
The modern guide to building brands
Brand Playbook Series Part 1.
Bonjour from Paris, friends!
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Authors
The writers behind this newsletter.
Person on the internet obsessed with social media, business, female founders and culture. Founder of On Brand.
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