On Brand Magazine
Alex Manderstam, Ana Andjelic, Lineshya Das, Sara WilsonDecoding brand, culture and the internet.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | 10 months ago | Last Issue | 10 days ago |
| Active | |||||
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onbrandmag.substack.comLatest Issues
Perfume is beauty's next big thing
Think about the last time someone walked past you, and your first thought was, “What perfume are they wearing?”
Perfume is more than a luxury - it’s a form of self-expression and intimacy.
And for today’s consumer, fragrance has become pa...
How Brands Build Communities (w/ Sara Wilson)
Thank you for joining us live!
Book Sara mentioned: Bowling Alone by Robert D. Putnam
Brands we mentioned: Bandit Running, Sleep Or Die, Arrae
How brands build strong communities
A strategist who's advised Netflix and Nike breaks down what real community actually looks like.
“Community” has become one of marketing’s most-used words. Every brand wants one, but few actually do it well. Create a Discord, call your ema...
Parties are cool again
The hyper-optimized, wellness-obsessed era is on its way out. The early 2020s were all about optimization - clean girl, cold plunges, 6 a.m. workouts, no drinking. A perfect sleep score on your Oura Ring was the ultimate status symbol, and...
Niche internet celebrity?
Hi everyone!
Attention and trust are the two things that get you in front of the right opportunities. That’s why “you should be creating content” keeps showing up everywhere you look.
Building a personal brand and sharing your thinki...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for On Brand Magazine.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where On Brand Magazine ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 560 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #150 | |
| #245 |
Authors
The writers behind this newsletter.
Person on the internet obsessed with social media, business, female founders and culture. Founder of On Brand.
I turn culture into money. Brand Advisor. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
fashion, marketing, personal branding, & creator journey | founder @ evolve.
I help brands build community-powered™ strategies for attention, relevance, and loyalty with Gen Z. Previously, I coined "digital campfires" in Harvard Business Review and led partnerships at Instagram.
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