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Only Dead Fish

Neil Perkin

A weekly Substack at the intersection of AI, strategy, transformation insights and quirkiness, designed to inform and challenge, written and curated by Neil Perkin

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Substack
PricingOnly free issuesPublishesWeekly
Issues102Founded2 years agoLast Issue12 days ago
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Latest Issues

Fish Food 692: On Getting Older, and Building Meaning

This week’s provocation: Ageing, self-renewal, and meaning

(Sidenote: This is somewhat of a departure from my usual fare, but never let it be said that I’m afraid to tackle the big questions 😂).

Every so often an essay or post comes a...

12 days ago
8
8

Fish Food 691: AI and the OODA Loop

This week’s provocation: AI, orientation and compounding value

Most AI use today is open-loop. People prompt, get an output, use it, and move on, meaning that each interaction is consumed the moment it’s produced. Last week I wrote abou...

19 days ago
8
8

Fish Food 690: The New Agency Operating Model

This week’s provocation: AI as consumed value vs AI as compounding capability

Last week I ran a morning session at the ICOM World Meeting in Porto on the new operating model for advertising agencies. ICOM is the global network for indep...

25 days ago
9
2

Fish Food 689: Creating an AI Braintrust

This week’s provocation: How to set up your own Braintrust

Years ago, when I first read (Pixar co-founder) Ed Catmull’s brilliant book Creativity Inc, I remember really loving their ‘Braintrust’ idea. This is where a group of Pixar’s fi...

a month ago
12
4

Fish Food 688: The AI Inevitability Trap

This week’s provocation: We shape our AI, and thereafter our AI shapes us

If there’s one phrase that best expresses the two-way nature of the relationship between humanity and technology it’s probably Father John Culkin’s quote (often a...

a month ago
7

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  • Neil Perkin

    Founder of Only Dead Fish. Author of 'Building the Agile Business', 'Agile Transformation' and 'Agile Marketing'. Sharing insights at the intersection of AI, strategy and transformation

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