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Only Dead Fish

Neil Perkin

A weekly Substack at the intersection of AI, digital trends, transformation insights and quirkiness, designed to inform and challenge, and curated by Neil Perkin

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Substack
PricingOnly free issuesPublishesWeekly
Issues76SubscribersRead onlydeadfish.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Fish Food 666: In praise of working at the edge

## This week’s provocation: Deliberate learning, and being slightly out of your depth

a month ago
4
2

Fish Food 666: The Future of Agencies in the Age of AI

## This week’s provocation: Scenario planning the impact of AI on agencies

a month ago
5
1

Fish Food 665: Systems and Empathy

Way back in 2017 (crikey) I wrote a report for the IPA on the Future of Agencies. One of the key frameworks that I used described how agencies could succeed in the future by focusing on combining systems (which I defined as data, technology...

a month ago
7
2

Fish Food 664: The Future of Strategists and Planners

## This week’s provocation: Three frameworks for understanding the future role of strategists in the age of AI

2 months ago
10
0

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Authors

The writers behind this newsletter.

  • Neil Perkin

    Founder of Only Dead Fish. Author of 'Building the Agile Business', 'Agile Transformation' and 'Agile Marketing'. Sharing insights at the intersection of AI, strategy and transformation

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