Open Scout
Kenneth FA 3-minute weekly email showcasing category-defining early-stage startups.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | 4 years ago | Last Issue | 14 days ago |
| Active | |||||
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openscout.substack.comLatest Issues
Engineering-as-Marketing
hey 👋
One more Open Scout for your inbox this week.
Some companies seem to grow without doing much visible marketing. The answer is simpler than people make it. They built something free that’s useful, and the useful thing does the marke...
The Smallest Possible Market
Hello 👋,
Welcome to this week’s edition of Open Scout.
When you’re building in a crowded market, the natural move is to try to be better than the incumbents. Better features, better UX. This doesn’t work, and I think the reason is worth...
Don't Confuse Product-Market Fit with Subsidy-Market Fit
Hey 👋,
Happy Friday!
Clayton Christensen’s Law of Conservation of Attractive Profits says that when one layer of a value chain gets commoditized, profits migrate to an adjacent layer. PC hardware commoditized, value moved to the OS. The...
Curiosity-Driven Revenue
Hey 👋,
Happy Tuesday!
I’ve paid for probably a hundred AI tools over the past two years and gone back to almost none of them. Not because they were bad. Most of them worked exactly as advertised. I just didn’t have a reason to open them...
Goodbye is the best follow-up
Hi, 👋
Happy Tuesday!
Most people have a follow-up sequence. It usually looks like five progressively apologetic emails stretched over six weeks. “Just checking in.” “Looping back here.” “Wanted to resurface this.” “Hey, still there?” “On...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Open Scout.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #90 |
Authors
The writers behind this newsletter.
Taking notes on everything. Deciding what matters later.
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Frequently Asked Questions
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To find out how much an ad will cost, contact Open Scout using the contact information provided and ask for a copy of their media kit.
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