Open Scout
Kenneth FA 3-minute weekly email showcasing category-defining early-stage startups.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 87 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
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openscout.substack.comLatest Issues
Runway Isn't Months. It's Iterations.
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You're reading Open Scout 👀
Most founders calculate runway the same way: cash balance divided by monthly burn. $3 million in the bank, $250K burn, 12 months. Simple. And almost entirely useless for predicting whether the c...
Distribution You Don't Pay For
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We weren't planning on sending another one this soon, but this was too good not to share. 👀
In January 2021, a series of TikTok videos showing Notion workspace setups went so viral that Notion’s servers crashed. The compan...
The AI Doesn't Know You Exist
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Ask Perplexity what the best CRM is for a 20-person startup. The answer doesn’t come from a ranked list of websites optimized for that keyword. It gets synthesized from G2 reviews, Reddit thread...
Sell It Yourself
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You're reading Open Scout 👀
Hiring a salesperson before you’ve closed your first 30 customers is probably the most expensive mistake a startup can make. Not because salespeople are bad. Because a salesperson executes a pro...
Engineering-as-Marketing
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One more Open Scout for your inbox this week.
Some companies seem to grow without doing much visible marketing. The answer is simpler than people make it. They built something free that’s useful, and the useful thing does the marke...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Open Scout.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Taking notes on everything. Deciding what matters later.
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