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The Uncomfortable Truth About Money

Stoy Hall, CFP®

Real talk for business owners and families: cash flow, taxes, investing, and the messy decisions nobody warns you about.

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PricingOnly free issuesPublishesTwice weekly
Issues295Founded3 years agoLast Issue6 days ago
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Latest Issues

Your 17-Year-Old Is About to Sign a Mortgage. Nobody Told Either of You.

Your 17-Year-Old Is About to Sign a Mortgage. Nobody Told Either of You.

College in 2026 is not the decision it was in 1996. The math has shifted. The loans cannot be discharged. The stakes are mortgage-sized. And most families are sign...

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The Gaslight That Built an Industry

I want to tell you something the financial industry has spent 40 years making sure women never hear.

When women invest, they outperform men.

Not by a little. Not as an anomaly. Consistently. Across millions of accounts. Across decades of...

12 days ago
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The Mindset You're Defending Is the One Robbing You

I posted four things on Threads this week that pissed people off.

Different topics. Different audiences. Different angles. Same pattern underneath all of them.

The mindsets people defend most aggressively are the ones they’ve built an i...

19 days ago
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They're Counting On You Being Tired.

You are too tired to read this.

Good. That means the people running the financial system are doing their jobs.

You are exactly where they need you. Worn down. Distracted. Scrolling. Skimming the headline and saving the article for later,...

a month ago
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You Lost $371,889 Last Year Because You Couldn't Sit Still

Ten pounds of pork belly sat in my fridge for ten days this month. I didn’t open the container once.

And the single largest industry in American finance is built on making sure you can’t do the same thing with your money.

That ability to...

a month ago
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  • Stoy Hall, CFP®

    Helping Women, Minority and LGBTQ Business Owners/Entrepreneurs & Employees Achieve TRUE Wealth they deserve!

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