Oxford BioChronometrics Newsletter
Jeff Martinez, CRPC®, Oxford BioChronometrics TeamIntersecting insurtech, cybersecurity, telephone consumer protection act (TCPA) to optimize customer acquisition costs. We specialize in detecting digital fraud, ad fraud, and lead generation fraud.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 4 years ago | Last Issue | a month ago |
| Active | |||||
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news.oxford-biochron.comLatest Issues
How to improve the quality of generated leads
How to improve the quality of generated leads
Sales claims that the marketing qualified leads (MQLs) stink! As a marketer you know the leads should be okay. So, what are they complaining about? What can you do, as a marketer, to objectivel...
Are geos of IP address moving targets?
Are IP address geo-locations moving targets?
The main method for advertisers to target a specific country is to use the geolocation associated to IP addresses. Although GPS lon/lat can be used as well, the bulk of geo targeting is achieved...
Ad fraud. It’s an incentive problem.
In colonial India the British government wanted to get rid of the large population of venomous cobras in Delhi. They offered a bounty for every dead cobra. Initially this was a successful strategy as large numbers of snakes were killed for...
The dead 'digital advertising' theory
The dead ‘digital advertising’ theory
We all love conspiracy theories. Some are obsessed with them, some will laugh about them, some ridicule them, and some others just ignore them. The dead Internet theory is such a conspiracy theory.
So...
How to Make Money Using Fake Browsers?
How to write a bot in 100 lines of code that:
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Fires a prebid
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Receives the winning bid: the advertisement
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Passes fraud detection
The digital advertising ecosystem is complex and volatile. Many companies come and go. In ord...
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Deep insight into financial and other markets.
Intersecting insurance, fintech & cybersecurity to optimize sales and revenue.
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