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Artwork for Oxymoron

Oxymoron

Tom Greenwood, Nick Whitnell

A thought provoking newsletter for curious minds exploring the complex and confusing world of "Sustainable Business"

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues81SubscribersRead tomgreenwood.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Can we embrace "Power" for a better world?

I’ve begun 2026 with the intention of making peace the priority, and as promised this is the second of two posts on peace to set us up for the year ahead.

21 days ago
6
0

Have we got our priorities upside down?

Hey, it’s Tom. Before I get started I just want to say thanks for being here as I kick off my 2026 on Substack a little later than planned. I’m still busy putting the final touches on my new book (details to come), but as the book evolves, ...

a month ago
6
0

What do we really want for Christmas?

We’ve just passed the winter solstice here in the Northern hemisphere and we are now passing through the period of darkness where the sun appears to stop it’s movement through the sky. This is actually why it’s called the solstice, which co...

2 months ago
7
0

How did they think about responsible business in 1916?

> Hey. You’re probably expecting Tom here. But before he steps back in, I wanted to explain why it’s me, , opening this issue of the Oxymoron newsletter.

3 months ago
6
5

Authors

The writers behind this newsletter.

  • Tom Greenwood

    Tom Greenwood explores the intersections of philosophy, technology, business & spirituality. Co-founder of B Corp Wholegrain Digital and author of ‘Sustainable Web Design,’ he writes Oxymoron and co-hosts the House of Life podcast on Substack.

  • Nick Whitnell

    Undercover hippy \ud83c\udf31 Coaching individuals, teams & organisations to work more naturally | Coach | Facilitator | Sustainable Brand Strategist | Founder of Daring Works and The Natural Network

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