The Pre-Pre-Seed
Pawel BrodzinskiAnything and everything about building early-stage products. Zero hype. More than two decades of pragmatic experience.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 63 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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pawelbrodzinski.substack.comLatest Issues
Code Is Not the Outcome, Learning Is
At Lunar, we’ve helped build some 200 digital products. None was a slam dunk. There was no “we shipped it, and it went wild.” Hell, I’d have settled for “it performed as intended.”
Nope. Not one.
There’s a neat explanation coming from a r...
Validation Is the New Bottleneck (Also, the Old One)
We just went over the metrics dashboard with our client. They predominantly focus on the acquisition funnel, which matters for the product now, but we read the temperature for conversion and retention, too. Finally, we have a compound metri...
User Journey Mapping: We Want It to Be Shit
I admit, I was surprised by how popular my recent post on assumption mapping got. In the spirit of experimentation, let’s check whether it was the assumption mapping itself that got the attention or product discovery tools in general.
Anot...
Build Economy Is All about Build and None about Economy
When you read about early-stage product development and product ideation, there are two main approaches. The boomer camp is still strong. They’d keep repeating the old agenda: do your discovery first, validate before you build, all that Lea...
My Favorite Product Discovery Tool: Assumption Mapping
At Lunar Logic, we often start working with founders who are still at the pre-development stage. We typically get them through the discovery phase before we commit to building anything. Every other time, it ends with abandoning the developm...
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Authors
The writers behind this newsletter.
Leader of Lunar Logic, where we help founders and businesses with their early-stage products (consulting and development). A mouthful on product development, organizational design, and software business.
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