The Pre-Pre-Seed
Pawel BrodzinskiAnything and everything about building early-stage products. Zero hype. More than two decades of pragmatic experience.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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pawelbrodzinski.substack.comLatest Issues
Product Developer A.D. 2026: Jack of All Trades
We’re hiring. But it’s not gonna be a job advert, fear not. If anything, it’s a reflection on how the definition of a good developer in a startup has evolved.
Since we work with early-stage startups extensively, the skill set we’re looking...
You (Still) Can’t Vibe-Code a Product
Can you vibe-code a product?
TL;DR: No.
I wrote Vibe-Coded Product Success Stories Ain’t What They Look Like more than a year ago. In all honesty, upon writing the piece, I knew it might not age great.
I was wrong. It fared well.
A...
“Have Done” Is Signal, “Would Do” Is Noise
The last piece on user interviews triggered a disproportionately large amount of follow-up discussions in different places. If you don’t want to read the whole article, it boils down to a few bits of advice:
- Never treat an interviewee...
They Shouldn’t Know It’s a “User” Interview
In a short brainstorming session, we exchanged ideas for the most effective product discovery tools. Sure, the right tool is not right, period. It’s right only in the right context. No silver bullets here, sorry. Still, some evergreens emer...
Code Is Not the Outcome, Learning Is
At Lunar, we’ve helped build some 200 digital products. None was a slam dunk. There was no “we shipped it, and it went wild.” Hell, I’d have settled for “it performed as intended.”
Nope. Not one.
There’s a neat explanation coming from a r...
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Authors
The writers behind this newsletter.
Leader of Lunar Logic, where we help founders and businesses with their early-stage products (consulting and development). A mouthful on product development, organizational design, and software business.
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