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The Pre-Pre-Seed

Pawel Brodzinski

Anything and everything about building early-stage products. Zero hype. More than two decades of pragmatic experience.

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Substack
PricingOnly free issuesPublishesWeekly
Issues69Founded2 years agoLast Issue8 days ago
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Latest Issues

“We Invest in Founders” Is a Convenient Lie

You’ve definitely heard that one: Investors back the jockey, not the horse. Get VCs to choose between the product and the key people behind it. They will predominantly stress how much they bet on the founding team. Check prevalent advice on...

8 days ago
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MVP: Always a Product, Sometimes Viable, Never Minimum

Minimum Viable Product (MVP) is, hands down, the most successful term to come out of Lean Startup. Eric Ries didn’t coin it, though. Frank Robinson beat him to it by almost a decade.

Ries didn’t just make MVP a celebrity. He transformed th...

22 days ago
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Product Developer A.D. 2026: Jack of All Trades

We’re hiring. But it’s not gonna be a job advert, fear not. If anything, it’s a reflection on how the definition of a good developer in a startup has evolved.

Since we work with early-stage startups extensively, the skill set we’re looking...

a month ago
3

You (Still) Can’t Vibe-Code a Product

Can you vibe-code a product?
TL;DR: No.

I wrote Vibe-Coded Product Success Stories Ain’t What They Look Like more than a year ago. In all honesty, upon writing the piece, I knew it might not age great.

I was wrong. It fared well.

A...

a month ago
3

“Have Done” Is Signal, “Would Do” Is Noise

The last piece on user interviews triggered a disproportionately large amount of follow-up discussions in different places. If you don’t want to read the whole article, it boils down to a few bits of advice:

  • Never treat an interviewee...
2 months ago
1

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  • Pawel Brodzinski

    Leader of Lunar Logic, where we help founders and businesses with their early-stage products (consulting and development). A mouthful on product development, organizational design, and software business.

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