The Pre-Pre-Seed
Pawel BrodzinskiAnything and everything about building early-stage products. Zero hype. More than two decades of pragmatic experience.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 65 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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pawelbrodzinski.substack.comLatest Issues
“Have Done” Is Signal, “Would Do” Is Noise
The last piece on user interviews triggered a disproportionately large amount of follow-up discussions in different places. If you don’t want to read the whole article, it boils down to a few bits of advice:
- Never treat an interviewee...
They Shouldn’t Know It’s a “User” Interview
In a short brainstorming session, we exchanged ideas for the most effective product discovery tools. Sure, the right tool is not right, period. It’s right only in the right context. No silver bullets here, sorry. Still, some evergreens emer...
Code Is Not the Outcome, Learning Is
At Lunar, we’ve helped build some 200 digital products. None was a slam dunk. There was no “we shipped it, and it went wild.” Hell, I’d have settled for “it performed as intended.”
Nope. Not one.
There’s a neat explanation coming from a r...
Validation Is the New Bottleneck (Also, the Old One)
We just went over the metrics dashboard with our client. They predominantly focus on the acquisition funnel, which matters for the product now, but we read the temperature for conversion and retention, too. Finally, we have a compound metri...
User Journey Mapping: We Want It to Be Shit
I admit, I was surprised by how popular my recent post on assumption mapping got. In the spirit of experimentation, let’s check whether it was the assumption mapping itself that got the attention or product discovery tools in general.
Anot...
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Authors
The writers behind this newsletter.
Leader of Lunar Logic, where we help founders and businesses with their early-stage products (consulting and development). A mouthful on product development, organizational design, and software business.
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