THRIVE for Product Marketers
Peace AttahProduct marketing reviews & experiments, tips, and best practices delivered to you bi-monthly.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 4 years ago | Last Issue | 4 months ago |
| Active | |||||
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The Dilemma of the founding PMM
Who is a founding Product Marketing Manager?
A founding PMM is usually the first marketing hire. Or one of the first.
There is no playbook waiting for you.
You are expected to:
• Define what product marketing even means in this com...
My yearly audit as a solo PMM in B2B SaaS
At the beginning of every year, before I get into any serious execution, I always do a product marketing audit.
It is my way of stepping back and asking one simple question:
Are we still telling the right story for the year we are about...
Hard, Beautiful, and Worth It
2025 was a crazy year. Sometimes it felt like the worst year. Other times it felt like the best. Right now, what I feel most is deep appreciation for everything I managed to do.
This year, I….
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Moved abroad from Nigeria
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Started a...
How to improve your customer personas
As PMMs, we're responsible for translating customer insights into go-to-market strategies that convert. This means every single data point on your persona cards needs to pass the "So what?" test.
The golden rule is to be intentional about...
Delusional Positioning Many PMMs Can't Avoid.
The majority of early-stage startups want to do positioning on their terms, and technically, they can—if they can anticipate a strong need for a specific group of people and build a product that serves them exceptionally well. But in my six...
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Authors
The writers behind this newsletter.
Product marketing manager | Author | Mentor. Helping marketing enthusiasts transition into product marketing successfully.
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