THRIVE for Product Marketers
Peace AttahProduct marketing reviews & experiments, tips, and best practices delivered to you bi-monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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Ever Heard of Workflow-Level Messaging?
Most startup websites explain the product at one of three levels.
They explain the feature, such as “automated reminders.” They explain the benefit, such as “save time on manual follow-ups.” Or they explain the problem and solution, such a...
5 Simple Hacks to Build Influence as a PMM
A simple but powerful hack for building influence as a PMM is learning how to get teams to work with you instead of feeling like they are being dragged into your work.
As a product marketer, so much of your success depends on people you do...
What to do When Your First Launch Fails
You know that feeling right after a launch when absolutely nothing happens?
No spike in signups. No surge in demos. The Slack channel that was buzzing for weeks just goes completely dead. Then your CEO asks a “gentle” but pointed question...
Six Steps to Nail your Next Product Marketing Interview
As someone that has been both the interviewer and the hiring manager...
You know you’re good at what you do. You’ve shipped launches, worked with product, improved messaging, driven growth. But somehow, when it comes to interviews, it just...
How to Launch a GTM Plan in 6 Steps
The first time I was asked to build a GTM plan from scratch, I sat in front of a blank Google Doc for many days wondering where to start.
I felt like I was carrying the weight of a whole company’s growth expectations on my shoulders and it...
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Product marketing manager | Author | Mentor. Helping marketing enthusiasts transition into product marketing successfully.
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