THRIVE for Product Marketers
Peace AttahProduct marketing reviews & experiments, tips, and best practices delivered to you bi-monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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The Customer Problem Isn’t That Deep
I think we often exaggerate the problem we think the customer has, and that leads us to exaggerate the solution we build for them.
A founder might say, “Our product helps creators save time, save money, organise their workflow, collaborate...
5 Not-So-Obvious Reasons Startup Websites Don’t Convert
You have already heard the usual advice about startup websites. Make the message clear. Explain what the product does. Focus on the customer’s problem. Show the value. Have a strong call to action. Avoid vague language. Position the product...
Roadmap-Style Messaging in 4 Steps
In the last article, I wrote about workflow-level messaging: the step-by-step route your product uses to create a promised outcome. It shows the buyer what happens first, what happens next, what the product does in between, what the user co...
Ever Heard of Workflow-Level Messaging?
Most startup websites explain the product at one of three levels.
They explain the feature, such as “automated reminders.” They explain the benefit, such as “save time on manual follow-ups.” Or they explain the problem and solution, such a...
5 Simple Hacks to Build Influence as a PMM
A simple but powerful hack for building influence as a PMM is learning how to get teams to work with you instead of feeling like they are being dragged into your work.
As a product marketer, so much of your success depends on people you do...
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Product marketing manager | Author | Mentor. Helping marketing enthusiasts transition into product marketing successfully.
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