PEOPLE BRANDS AND THINGS
Where consumerism, culture, and creativity meet.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 157 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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This brand is the world-building blueprint.
"When every touchpoint reinforces the same story, people don’t just attend an event - they feel like they’re part of an entirely different world, even if it’s fictional."
Happy Sunday! We’ve got a fun letter for you today, including a deep...
The anatomy of a 2026 brand trip.
Let’s talk brand trips.
For brands, they’re usually timed to a big launch or milestone. Instead of shipping VIPs a product in a brown box, those (with the budget) invite creators into their world - bringing their brand to life with an imme...
Alix Earle joins us for an interview.
A deep dive into Sephora’s partnership with this rising league and standout driver - from deal structure to how it’s coming to life.
Happy Sunday! In case you missed it, we shared a recap of the second half of Cannes Lions week, covering a...
"There’s a real difference between reach and devotion."
Why marketing IS pop culture, inside Gap's legendary comeback, and creator learnings from Cannes Lions.
What a week it has been! In the spirit of all the collab photo dumps we’ve been sharing on Instagram, we're sharing our own camera roll...
The Attention Economy Is Out. The Connection Economy Is In.
Our mid-week Spotify Beach update, including insights and content not yet shared on our social media page.
It’s been a WEEK here at Cannes Lions - and by “a week,” we mean two days that have somehow felt much longer. It could be the sheer...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for PEOPLE BRANDS AND THINGS.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where PEOPLE BRANDS AND THINGS ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 327 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #127 | |
| #119 |
Authors
The writers behind this newsletter.
The hottest brand marketing, creator, and consumer news - in real time.
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