PEOPLE BRANDS AND THINGS
Where consumerism, culture, and creativity meet.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 144 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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peoplebrandsandthings.substack.comLatest Issues
The HBS to graduation speaker pipeline.
Founders and creators as commencement speakers.
Happy Sunday! We’re kicking things off by shouting out Mackensie DeBello, a Social Media Manager and Brand Strategist, who included PEOPLE BRANDS AND THINGS in her newsletter titled “The Only...
Office seeding is the next big thing.
When the marketing girlies are influencers.
Happy Sunday! We hope you enjoyed our Thursday letter - an interview with Claire’s Chief Brand Officer, Michelle Goad, all about their comeback story and new brand campaign. We’re linking the pie...
Claire's Chief Brand Officer on their comeback.
Another iconic American brand comeback story.
An interview with Claire’s Chief Brand Officer, Michelle Goad, on the brand’s big comeback, the launch of their new campaign, and what creator and IRL amplification looks like for Gen Alpha in...
Fandom marketing = co-creation with true fans.
And also IYKYK campaigns, too.
Happy Sunday! We have a fun recap for you all this week: why Fandom-first marketing means strategic co-creation, not just IYKYK campaigns (even though that’s a big part); Old Navy’s newest designer partnershi...
Behind the 818 Outpost brand partnerships.
We talk a lot about brands activating around cultural moments - think all the pop-ups timed to New York Fashion Week, or the endless activations that take over whatever city is hosting the Super Bowl each year. Coincidence? Not at all. On a...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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| Ranked Keywords | 327 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
The hottest brand marketing, creator, and consumer news - in real time.
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