PEOPLE BRANDS AND THINGS
Where consumerism, culture, and creativity meet.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 164 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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peoplebrandsandthings.substack.comLatest Issues
Celebrities are teaming up with agencies - not just brands.
And casual fans as a powerful consumer segment.
Happy Sunday! A really big letter today, full of a recap of the hottest news to know - how brands are innovating at festivals with wellness experiences and artist content partnerships, how th...
Influencer mailers are becoming content kits.
They're also being sold at big-box retailers.
Happy Sunday! It’s been a huge week - so many massive acquisition announcements, a lot of hair stunts across New York City, popular PR mailers now being sold at retailers like Walmart, brands t...
Co-branded festival activations are in our future.
"Beauty is so closely connected to how people prepare for, participate in and remember festival moments."
It’s takeover day today! We’ve partnered with Sephora to give you an inside look at their Head in the Clouds festival activation, whi...
Inside Mika Abdalla's first beauty campaign.
A behind-the-scenes deep dive into Mika Abdalla’s new campaign with Urban Decay, featuring an interview with Anika Majithia, Global Head of Urban Decay, exploring the partnership, campaign story, and the key learnings and takeaways for bran...
The weirdest brand deal Keke Palmer has been pitched.
Everything you need to know from this week's consumer news.
Happy Sunday! We’re keeping today’s introduction short because TOMORROW we have a really big exclusive coming your way, along with a deep dive on Substack with a very special bran...
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Authors
The writers behind this newsletter.
The hottest brand marketing, creator, and consumer news - in real time.
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