PEOPLE BRANDS AND THINGS
Where consumerism, culture, and creativity meet.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 161 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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peoplebrandsandthings.substack.comLatest Issues
Inside Mika Abdalla's first beauty campaign.
A behind-the-scenes deep dive into Mika Abdalla’s new campaign with Urban Decay, featuring an interview with Anika Majithia, Global Head of Urban Decay, exploring the partnership, campaign story, and the key learnings and takeaways for bran...
The weirdest brand deal Keke Palmer has been pitched.
Everything you need to know from this week's consumer news.
Happy Sunday! We’re keeping today’s introduction short because TOMORROW we have a really big exclusive coming your way, along with a deep dive on Substack with a very special bran...
The woman behind the hottest influencer brands.
And the case for employees as influencers.
Happy Sunday! Before we get to this week’s letter, we have to take a moment to recap the FIFA World Cup Finals from last week - already miss it.
The rise of activations with TikTok Shop LIVE studios.
And an inside look at Sephora's partnership with this sports league.
Surprise! Saturday letter instead of our usual Sunday schedule because of the World Cup tomorrow…stay very tuned.
This brand is the world-building blueprint.
"When every touchpoint reinforces the same story, people don’t just attend an event - they feel like they’re part of an entirely different world, even if it’s fictional."
Happy Sunday! We’ve got a fun letter for you today, including a deep...
Audience Metrics
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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| Ranked Keywords | 327 | Monthly Search Traffic | Top Keywords |
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| #133 | |
| #118 |
Authors
The writers behind this newsletter.
The hottest brand marketing, creator, and consumer news - in real time.
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