For marketers who want to dominate AI Search, supercharge their creativity, and win in the AI Age.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 66 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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peppercontentinc.substack.comLatest Issues
The top marketing minds in AI Search are meeting up on May 27. Want in?
These past few weeks on AI Native, we’ve been recapping insights from Index ‘26 in San Francisco: Dane Vahey shared how OpenAI’s own marketers actually build with AI; Alexandra London from G2 shed light on how the most-cited review platform...
How tech brands can win in AI Search, according to G2
G2 is a powerhouse in AI Search. Thanks to a string of recent acquisitions—Capterra, Software Advice, GetApp—and an aggressive push to open its review data up to LLM crawlers, the G2 ecosystem now accounts for 84% of review platform citatio...
A GEO playbook from analyzing 70 million AI Search citations
A month ago, we packed a room in San Francisco with some of the top minds in marketing for Index ‘26—Pepper’s AI Search summit. One session in particular had people lining up around the corner: Kishan Panpalia’s deep dive on what we’ve lear...
How to win at AI Search, according to NVIDIA, LinkedIn, and Reddit
As AJ Gandhi, founder of GTM Leader Society, mused on stage at Index ‘26, “It’s certainly not a boring time to be a marketer.”
In the last 18 months alone, organic traffic has dipped while the buyer journey has fragmented. Measuring what w...
Google's March 2026 core update: 10 takeaways for marketing leaders
Every once in a while, Google likes to remind the SEO industry who's actually in charge. Over the past six weeks, that reminder came in the form of three updates: a spam update, a Discover update, and perhaps most consequentially, a core up...
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Authors
The writers behind this newsletter.
Best-selling author of The Storytelling Edge and Super Skill: Why Storytelling Is the Superpower of the AI Age. Fractional CMO @ Pepper. (FKA Joe Lazauskas)
Writer and editor. Scuba diver. Scrabble master. Rubber duck collector.
Forbes 30U30 | Founding Team, Pepper Content | Onto Creating World’s Largest Content Ecosystem!
Co-founder and CEO, Pepper
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