PLG Marketing
Jeff HardisonHow-to guide on marketing for product-led companies from a head of marketing at Calendly. Tips and observations on using your product (and marketing!) to acquire new users, upgrade them to paying customers, and retain their loyalty.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 4 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
Read this Newsletter
jeffhardison.substack.comLatest Issues
How PLG Emerged and Its Impact on Your Marketing Job
If you’re just tuning in now…
We’ve talked about what product marketing is, and how it grew out of the 1900s’ consumer packaged goods industry, where marketing led the way for many companies seeking an edge over seemingly simil...
Product marketing for sales-led companies
tl;dr: Product marketing should perform differently in a sales-led company versus a product-led one. Failure to plan accordingly is one of the biggest mistakes companies make when attempting to staff up and manage product marketing efforts....
What is product marketing?
Subscribe now
What is product marketing?
Most of the “Can I pick your brain?” questions relate to “What is product marketing?”
And the question has even increased with the advent of product-led growth (which I’ll explain in the next...
Coming soon
This is PLG Marketing.
Subscribe now
Audience Metrics
Subscribers, engagement, traffic and sponsorship for PLG Marketing.
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
|---|---|---|---|---|---|
| Estimated Cost per Ad | |||||
Explore More
Authors
The writers behind this newsletter.
Head of Product Marketing at Calendly.
Frequently Asked Questions
How can I access the email archive for PLG Marketing?
You can find recent issues that have been published by PLG Marketing on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does PLG Marketing have?
To see how many people subscribe to PLG Marketing, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in PLG Marketing?
Newsletter advertising can be extremely effective when it's done right. Before you pitch PLG Marketing as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like PLG Marketing?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact PLG Marketing using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to PLG Marketing?
Scroll up to where it says Related Newsletters to see other publications like PLG Marketing. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact PLG Marketing?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.