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The Butterfly Brief

Karen Michaels \ud83e\udd8b

Your brand should describe where you're going, not where you've been. I've got social media and marketing strategies for Creatives, Voice Teachers, Musicians, Performers, Actors and Artists.\ud83e\udd8b All shared with my positive vibe!

Platform
Substack
PricingFreemiumPublishesWeekly
Issues133Founded6 years agoLast Issue7 days ago
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socialbutterflygroup.substack.com
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Latest Issues

Why This Worked: “Hello, I’m a Mac. And I'm a PC..."

I swear I was a researcher in a previous life. I LOVE researching and reading and watching and figuring things out.

So a major part of my marketing learning and research is simple:

The Butterfly Brief is a reader-supported publication. To...

7 days ago
6
2

Socialmaxxing: When Optimizing Social Media Stops Being Social

When Socialmaxxing Social Media Stops Being Social

Everyone seems to be “maxxing” something these days.

Looksmaxxing.

Productivitymaxxing.

Sleepmaxxing.

Wellnessmaxxing.

Probably coffee-foam-maxxing, too. 😆

Sooooo, why not Socialm...

14 days ago
5
5

The Client I Lost Might Be the Best Thing That Happened to My Business.

This is a #keepinitreal post… vulnerable and difficult. I truly hope it’s inspiring for you.

Sharing so you don’t make the same mistakes I have made.

The Social Butterfly Buzz is a reader-supported publication. To receive new posts and...

a month ago
4
14

It's A World's Collide Day - Minisode

Yesterday (Tuesday) was what I call a ‘worlds collide’ day. 🌍 🌏

I slept in a little (like 7am lol, which honestly felt luxurious), worked from bed for a bit because I was trying to keep my cortisol low, and then dove right in.

Today I’v...

a month ago
7
5

Summer Solstice, Social Media, and Instagram Updates You Can't Ignore

Happy Summer Solstice! ☀️🦋

The longest day of the year always feels like a natural reset point for me. 🌞

Not quite New Year’s. Not quite a birthday. But a chance to pause, take stock, and ask: What do I want the next season to look like...

2 months ago
8
2

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  • Karen Michaels \ud83e\udd8b

    Multi-hyphenate by design. I help creatives make sense of social media (without losing their minds). SEO/SMO nerd. Singing pianist, writer, podcaster. Strategy brain + cheerleader energy. Chief Executive Everything at The Social Butterfly Group

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