Pound & Grain's The Mustard
Pound & GrainStrategy, Media, Creativity & Innovation thoughts from the Pound & Grain team.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 4 years ago | Last Issue | a year ago |
| Active | |||||
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poundandgrain.substack.comLatest Issues
What happens when 85% of Canadians ditch US products? Brands take notice.
Should your brand jump on the made-in-Canada trend?
It’s been hard to ignore. After years of declining national pride, tariffs have reignited the Canadian spirit.
In December, just 34% of Canadians said they were "very proud" of their cou...
We endured over 150 Super Bowl ads so you could sound smart in meetings
Super Bowl ads are supposed to be the main event for marketers, but here’s an undeniable fact. When owners, coaches and players hoist the championship trophy, they aren’t talking about your brand. As R/GA’s hyper online X account noted, “Br...
Brace for impact: Advertising trends rewiring 2025
To put it in 2025 terms follow this: Tiktok is banned. Maybe. Sort of. Unbanned. For 75 days.
Another example of change is what AI could do with the prompt, “Will Smith eating spaghetti”
A year ago it was a confusing, yet entertaining h...
4 campaigns delivering on slow trends in marketing
An uncanny depiction of Thomas and Tom setting our course for adventure on the high seas of digital disruption and beyond.
Today's newsletter is about 1000 words (or 7 minutes if you watch all the videos). We’d recommend pairing this edit...
6 charts to explain everything about engagement in 2024
Our strategists Thomas Morton and Tom Stevens (or as we like to call ‘em T’n’T) 💣on the front lines of 2024 charts.
Today's Pound & Grain newsletter by Thomas Morton and Tom Stevens is about 1,000 words. Or as they tell us, “a fun 5-minu...
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Pound & Grain is a creative agency driven to deliver results by bringing big ideas to life digitally and beyond through a culture of hustle.
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