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PR in your pocket

Jenna Farmer

Get the right kind of press coverage to elevate your brand with weekly PR tips and tricks from PR strategist Jenna Farmer.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues210Founded3 years agoLast Issue7 days ago
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prinyourpocket.substack.com
Artwork for PR in your pocket

Latest Issues

5 subject headers to use when emailing a journalist

Before I worked in PR, I was on the other side of the inbox. And I’ll be honest: I deleted hundreds of pitch emails a day.

Not because I was unkind, and not because the businesses behind them weren’t brilliant. It was because I was busy, o...

7 days ago
1

The 13 headline hooks journalists say yes to (every single time)

I’ve had hundreds of pieces of national press, and here’s something that might surprise you: the pitches that land aren’t always from the biggest brands or the experts with the most impressive CVs.

They’re the ones with a brilliant hook....

14 days ago

This one thing just earned me £12k

A few weeks ago, I had someone book a call with me to chat about PR and to work with me one-to-one. And I had zero idea who they were.

I spent a good ten minutes trying to figure out if we’d connected on Instagram or Facebook, as I don’t r...

21 days ago
2

How to get your own column.

Season 5 of ‘PR in your Pocket’ is now here!

The first episode features a great conversation with Genevieve Roberts, parenting columnist for The i Paper, about what makes a story stand out in a crowded inbox, how to pitch as a parenting ex...

a month ago
1

I got featured in Forbes twice-here's exactly what I did.

I’ve just been featured in another Forbes article! This time about hiring family members to work for me.

Lots of people want me to share the exact Forbes formula with them, but the truth is that there really isn’t one.

Instead, it’s all a...

a month ago
3

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  • Jenna Farmer

    I'm a PR who works with small businesses to help them shout about their amazing businesses in the media.

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