Practicing Serendipitist
Nora GuerreraThe best opportunities don't show up on roadmaps; they emerge in unexpected conversations, surprising failures, and weak signals your competitors dismiss as noise. How can you see them? Practice serendipity. Subscribe to learn more.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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practicingserendipitist.substack.co...Latest Issues
Why Design Thinking Isn't Enough
Photo by Jr Korpa
Design Thinking is a human-centered, iterative approach to problem-solving that focuses on understanding user needs, challenging assumptions, and redefining problems to create actionable, innovative solutions.1
It promis...
Room & Board
Serendipity Stories bring the practice of serendipity to life in real-world examples.
In 1972, John Gabbert was in Europe touring retailers as part of his job at his family’s furniture store. He walked into a store almost no American had h...
The Art of Noticing
Photo by Kushal Neupane
So far this year, we’ve published the serendipity stories of Reese Witherspoon & Hello Sunshine, HASBRO + Kpop Demon Hunters, and the Honda Super Cub motorcycle, among many others.
All of these stories feature an i...
Vineyard Vines
Serendipity Stories bring the practice of serendipity to life in real-world examples.
In the summer of 1998, two brothers were selling neckties on Martha’s Vineyard — off their boat, out of a backpack, out of the back of a Jeep, anywhere t...
Nike's New Shinjuku Store Logo
Serendipity Stories bring the practice of serendipity to life in real-world examples.
Credit: Source
Shuetsu Sato wasn’t trying to become a designer. He was a security guard at Shinjuku Station in Tokyo, Japan, the busiest railway station...
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| Subscribers | Engagement | 59 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Practicing Serendipitist, Strategist, Speaker, Connector Editor and author of Creative Collisions and Practicing Serendipitist.
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