PR@ctical
Sarah EvansYour executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 99 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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prsarahevans.substack.comLatest Issues
84% of Every AI Answer Is Earned. 0.3% Is Paid. Cut PR in 2026 and You Cut Your Pipeline.
Muck Rack's third straight quarter at 84%. FTI's Strategic Comms revenue just hit $103M. The cutters are watching the wrong dashboard.
Hi Team PR@ctical.
The Wire Just Beat the Byline. ChatGPT Cited Our Press Release in 2 Hours.
We ran an AI Notice Monday. ChatGPT cited us in 2 hours. The same system put one of our clients in 76% of AI answers across 200 buyer prompts and 5 engines.
Hi Team PR@ctical.
MyAgentStack.io Is Live. The Map of Every AI Agent in PR, Marketing, and Comms.
I built it this weekend because the agent layer is changing your business faster than anyone is tracking it. Bookmark this. Send it to your team. Submit yours.
Hi Team PR@ctical.
Your Buyers Are Using AI to Pick Vendors. LinkedIn Is Where It Gets Its Answers.
SEMrush found LinkedIn is one of the top-cited sources across ChatGPT, Google AI Mode, and Perplexity. ChatGPT just became an ad platform and Anthropic wiped 7% off Figma's stock in an afternoon
Hi Team PR@ctical.
Meta's 85,000 Employees Are Competing to Use the Most AI. Do You Know What a Token Is?
Inside the "Claudeonomics" leaderboard, why tokens are the new literacy test, and what heavy usage actually signals for PR pros.
Hi Team PR@ctical.
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Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host
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