PR@ctical
Sarah EvansYour executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 106 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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prsarahevans.substack.comLatest Issues
The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI.
The agent discovers, verifies, and buys in one motion (and org charts won't catch up for a while)
Hi Team PR@ctical.
Visibility Got You Into the AI Answer. Believability Is What Gets You Bought.
Trust in AI just dropped 28 points in a year. Here's the step by step on becoming the brand AI recommends when it's the one deciding.
Hi Team PR@ctical,
Two People, Same Job, One 62% Raise. The Difference Is AI Acumen.
Learn how to think like a brand architect and you'll create the future of comms right now
Hi Team PR@ctical.
If you're not thinking like an architect, you've got about 6 months to get on board.
Our agency now has 9 AI developers on staff, and our entire team is learning to solve in new ways. Here's what that shift means for your role.
Hi Team PR@ctical.
"We'll Focus on AI in Six Months" Is Going to Bite You. Google is Ready to Keep Score.
Search Console will soon show exactly how often you appear in AI Overviews and AI Mode.
Hi Team PR@ctical.
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Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host
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