Your executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 112 | Founded | 6 years ago | Last Issue | 6 days ago |
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"You've Been Doing AI Visibility for Months. Where Are the Leads?" Here's the Answer
Persona, prompts and intent decide which sources build AI answers
Hi Team PR@ctical.
A Fake Story About Your Brand Costs $0 to Make. Defining "Shadow Content" and what do about it.
58% of companies have already been hit by a fake story, and only 18% can spot one coming.
Hi Team PR@ctical.
The prompt never has been a "question." PR has to start thinking like a CMO at scale, now
Buyers who ask AI buy from their first shortlist 80% of the time, and half of them are using it to narrow the list, not find you. Here are the four work prompts deciding your accounts.
Hi Team PR@ctical.
LinkedIn Gave Everyone a Button to Report Your Content as AI Slop. 40% of Long-Form Posts Qualify Right Now. Time to Change ASAP.
LinkedIn also killed its own AI writing tool. Here's the 10-minute audit to run on your feed and every account you manage, plus your two Certification Day winners
Hi Team PR@ctical.
OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It.
ChatGPT ads went self-serve this week.
Hi Team PR@ctical.
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Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host
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