PR@ctical
Sarah EvansYour executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 109 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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prsarahevans.substack.comLatest Issues
LinkedIn Gave Everyone a Button to Report Your Content as AI Slop. 40% of Long-Form Posts Qualify Right Now. Time to Change ASAP.
LinkedIn also killed its own AI writing tool. Here's the 10-minute audit to run on your feed and every account you manage, plus your two Certification Day winners
Hi Team PR@ctical.
OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It.
ChatGPT ads went self-serve this week.
Hi Team PR@ctical.
Your Customer Sees You 26 Times Before They Buy. Sales Gets Credit for the Last 4. PR Touched the First 22.
Most of those touches happen in AI answers, podcasts, and threads you can't tag. This week: how to read the prompts driving them.
Hi Team PR@ctical.
The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI.
The agent discovers, verifies, and buys in one motion (and org charts won't catch up for a while)
Hi Team PR@ctical.
Visibility Got You Into the AI Answer. Believability Is What Gets You Bought.
Trust in AI just dropped 28 points in a year. Here's the step by step on becoming the brand AI recommends when it's the one deciding.
Hi Team PR@ctical,
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Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host
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