PR@ctical
Sarah EvansYour executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 104 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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Two People, Same Job, One 62% Raise. The Difference Is AI Acumen.
Learn how to think like a brand architect and you'll create the future of comms right now
Hi Team PR@ctical.
If you're not thinking like an architect, you've got about 6 months to get on board.
Our agency now has 9 AI developers on staff, and our entire team is learning to solve in new ways. Here's what that shift means for your role.
Hi Team PR@ctical.
"We'll Focus on AI in Six Months" Is Going to Bite You. Google is Ready to Keep Score.
Search Console will soon show exactly how often you appear in AI Overviews and AI Mode.
Hi Team PR@ctical.
AI Traffic Converts 4.4x Higher Than Google. It's under 1% of Your Visits.
The highest-intent visitors you can get are arriving through a channel you can't see, and it's the early edge of a bigger shift: AI is about to do the buying, not just the recommending.
PR@CTICAL
Defense. Discovery. Delivery. The First Universal Comms Industry Deck for AI Visibility Budget.
NEW! PR@CTICAL Pro just got even more valuable. Access the paid for how to execute during the era of AI perception.
Hi Team PR@ctical.
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Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host
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