Your executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
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prsarahevans.substack.comLatest Issues
I Made 10 Predictions About AI Visibility 6 Months Ago. I Was 100% Right and 7 Have Already Happened.
Plus GEO 101 on Oct 23: one fee, unlimited seats for your whole agency.
Hi Team PR@ctical.
OpenAI's Agent Hacked a Government. OpenAI Told Them 84 Days Later, by Email. Your Agent Crisis Plan Is Due Now.
The first autonomous AI breach failed on comms before it failed on code. I wrote the four-move protocol your org doesn't have yet. And GEO 101 for agencies is Oct 9, one fee for your whole team.
Hi Team PR@ctical.
Everyone Says AI Citations Die in 30 Days. 3 Out of 4 of Ours Are Still Cited After 90. You're Doing It Wrong.
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This week the entire edition is free, including everything that normally sits behind the paywall. I want you to see exactly what paid subscribers get every Monday. Forward it to whoever you think might like to geek out a...
Two Thirds Of Agencies Still Bill By The Hour For Work That No Longer Takes Hours
What it costs to become a service as software company, and why agentic commerce is the reason you do it.
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The Modern Comms Person Is a Builder, an Architect, and a Reflection Expert
I built a new Claude Skills repository for comms people. Updated weekly.
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Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host
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