PR@ctical
Sarah Evansthe playbook is changing. again. pr@ctical is your executive brief on what’s actually working in pr, media, and visibility right now,at the intersection of ai, search, and strategy. i cover what matters to brand leaders, comms teams, and modern agencies
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 75 | Subscribers | Read | prsarahevans.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Things Are Changing in Comms: Welcome to the Dual Pathway
hi, team pr@ctical.
Search isn’t search anymore
hi, team pr@ctical.
GEO Goes Mainstream: What PR Leaders Must Do Now
hi, team pr@ctical.
the post-click era is here
hi, team pr@ctical. here’s what’s moving the media + PR ground beneath us:
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Authors
The writers behind this newsletter.
Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host
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