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PR@ctical

Sarah Evans
Tens of paid subscribers

Your executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues114Founded6 years agoLast Issue8 days ago
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  • Sarah Evans

    Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host

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