Reletter
Artwork for Pre-Loved

Pre-Loved

Emily Stochl

Must-read indie media for vintage dealers, thrifters and collectors, resale professionals, and circular fashion founders. ✨\ud83c\udf99by fashion journalist Emily Stochl, host of Pre-Loved Podcast.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues244SubscribersRead prelovedpod.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

🎧 She Took Over Her Grandma's 57-Year-Old Resale Business

Hey hi hello. If these weekly interviews have helped you score better secondhand finds, build your vintage business, or just made your Monday a little more interesting — please become a paid subscriber today.

42 hours ago
1
0

I Asked 200 Dedicated Secondhand Shoppers What They Actually Want

Pt. 1 of Pre-Loved’s first-annual Secondhand Shopping Survey: what does it mean to provide a *great* secondhand shopping experience in 2026?

5 days ago
28
6
Paid

🎧 A Mother-Daughter Duo are Stewards of the Largest Known Collection of True 1980s Deadstock Sportswear

Hey hi hello. If these weekly interviews have helped you score better secondhand finds, build your vintage business, or just made your Monday a little more interesting — please become a paid subscriber today.

8 days ago
10
0

I Skipped NYFW This Season. Here's all the Vintage Fashion Reporting I Got Up To Instead

Plus, eBay acquired Depop from Etsy for $1.2B, I went to the Housing Works Vintage Vault, and I found you 42 curated vintage pieces (sizes XS-XL, mostly under $200) -- steal my saves!

12 days ago
18
2
Paid

Authors

The writers behind this newsletter.

  • Emily Stochl

    must-read for vintage dealers, thrifters, and circular fashion professionals✨\ud83c\udf99by secondhand fashion journalist Emily Stochl, host of Pre-Loved Podcast.

  • Frequently Asked Questions

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