Pre-Loved
Emily StochlMust-read indie media for vintage dealers, thrifters and collectors, resale professionals, and circular fashion founders. ✨\ud83c\udf99by fashion journalist Emily Stochl, host of Pre-Loved Podcast.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 227 | Subscribers | Read | prelovedpod.substack.com |
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| #196 | |
| #149 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
Quick Question About Your Secondhand Shopping Habits...
Hey hi hello, and happy New Year! I’ve got something a little different up my sleeve today. I’d like to ask you for a quick favor — 10 minutes to help shape the future of secondhand shopping?
What I Learned Interviewing 50+ Vintage Pros in 2025
the best advice from this year’s interviews—plus a handful of insights from my own work reporting on secondhand fashion
Does Your Vintage Business Need a Reset? Here's How Sellers Are Prepping for 2026.
I asked vintage dealers how they're closing out 2025, and starting 2026. Plus eBay’s big bet on live selling and your final 'steal-my-saves' of the year -- all finds under $200. Let's dive in!
Big Fashion Copies Small Vintage Shops. Here's What Happened When One Shop Fought Back.
Banana Republic accused of copying a San Francisco-based vintage shop's repair work for brand new denim designs.
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Authors
The writers behind this newsletter.
must-read for vintage dealers, thrifters, and circular fashion professionals✨\ud83c\udf99by secondhand fashion journalist Emily Stochl, host of Pre-Loved Podcast.
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