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preps.com

preps.com, The Sports Underwriter

The Sports Underwriter

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues32SubscribersRead preps.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Nike Is Building for the World That’s Moving — Not the One Politics Is Trying to Contain

What makes Nike’s current posture toward Africa feel different isn’t volume or velocity. It’s familiarity. The brand isn’t studying the continent from a distance; it’s behaving as though it already understands the codes. That understanding ...

20 days ago
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A Country Too Gifted to Fail: Solutions for Nigeria’s Sports Collapse

I’m writing this as an American-Nigerian who works in and around global sport, looking at Nigeria from the outside with a calculator in one hand and love in the other. I’m not interested in hot takes or TV debates. I’m interested in what th...

2 months ago
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The Poverty Advantage: Why Kids From the Ghetto Get 10x More Touches Than America’s Future Prospects

In the alleys of Lagos, the favelas of Rio, and the banlieues of Paris, a barefoot kid is racking up touches that will one day turn into contracts. No cones. No coaches. No parents filming from the sideline. Just rhythm, chaos, and survival...

2 months ago
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No One’s Insuring Your Bad Decisions: The New Reality for College Coaches

For two decades, college football’s economy has been defined by runaway contracts — multimillion-dollar buyouts, escalating guarantees, and the unspoken rule that firing a coach simply meant cutting another eight-figure check.

2 months ago
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Authors

The writers behind this newsletter.

  • preps.com

    The Sports Underwriter

  • The Sports Underwriter

    Sports Underwriter

  • Frequently Asked Questions

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