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Pretty Busy, Lately

Aimee Smale
Hundreds of paid subscribers

the sunday letter from the pretty busy world. soft enough to read with a coffee, sharp enough to actually mean something. aka wtf happened in my week as a founder finding herself outside of her business.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues19Founded9 months agoLast Issue3 days ago
Active

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aimeesmalex.substack.com
Artwork for Pretty Busy, Lately

Latest Issues

How to land your dream supplier

When I tell the story of how I met my manufacturer, it sounds a little bit like a unicorn story.

At the time, neither of us was anyone’s dream client or dream supplier.

Pretty Busy, Lately is a reader-supported publication. To receive new...

3 days ago
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How to build out a commercially successful collection (Live from China)

Odd Muse Resort 2027 is designed, it’s time to put my buying brain on for the finishing touches.

Hello, I’m still in China, where we’re currently confirming samples for Resort.

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Pretty Busy, lately: Chic, China and the £100M question

There’s a very specific feeling you get as a founder when something you’ve had in your head for years finally starts to exist in real life. I think I’ve had that feeling all week. I’m writing this somewhere in the sky, on my way to China fo...

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Inside the strategy, numbers and thinking behind Odd Muse’s biggest brand evolution yet.

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Pretty Busy lately... working hard, playing harder

Pretty Busy Lately

I feel like I haven’t had my feet on the ground for weeks. And I mean that quite literally… (Soon to be gold status on Emirates which I’m quite pleased about)

I’ve been travelling constantly, living out of suitcases,...

19 days ago
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  • Aimee Smale

    Founder of Odd Muse & figuring out what else… welcome to Pretty Busy, lately <3

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