Pretty Busy, Lately
Aimee Smalethe sunday letter from the pretty busy world. soft enough to read with a coffee, sharp enough to actually mean something. aka wtf happened in my week as a founder finding herself outside of her business.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 9 months ago | Last Issue | 2 months ago |
| Active | |||||
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I'm creating a niche space for Founders...
One thing I’ve realised over the last few months is that Pretty Busy has become a place for me to explore who I am beyond being a founder. Fashion, travel, life, business… all the things that make me me, not just the person behind Odd Muse....
The Founder Tax
I’ve been pretty busy and had one of the best trips of my life. A week in Paris with one of my best friends. We stayed in the fanciest hotel, shopped more than I care to admit and, for the first time in a long time, I didn’t feel guilty abo...
Pretty busy this week
Welcome to another Pretty Busy, lately newsletter.
Forget what I said about finding the wedding game overwhelming in episode 2, Dua Lipa in custom Bottega has got me warming to the idea.
Week 23… was both fun and productive. Some of you m...
How I use AI to run Odd Muse in 2026
Hello all, happy Sunday! Or happy whatever day you’re reading this. I feel this is quite a good Monday morning read.
Some of you might remember I wrote about AI back in December - how I use it, how not to use it, and why I genuinely belie...
Meetings I've had this week that I'm not telling the rest of the internet...
For my founder's eyes only
This is my first Substack exclusively for my paid subscribers, this feels very chic? As I write this, there is only 11 of us and I find that even more chic. We’re an exclusive club of founders.
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| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Founder of Odd Muse & figuring out what else… welcome to Pretty Busy, lately <3
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