Reletter
Artwork for Pretty Busy, Lately

Pretty Busy, Lately

Aimee Smale

Founder of Odd Muse London & chronic over-sharer. I’m trying to stop crying on TikTok, so you’re getting a weekly newsletter instead - everything that went wrong (and right) at Odd Muse/life week by week…

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues8Founded6 months agoLast Issue2 months ago
Active

Read this Newsletter

aimeesmalex.substack.com
Artwork for Pretty Busy, Lately

Latest Issues

My morning routine by a founder who never had a morning routine for 5 years

Hello all,

I promised you a weekly substack, I promise a weekly vlog, I over promise and under deliver for my personal platforms every week of my life. I’d tell myself, this is running a business, you just can’t get round to everything you...

2 months ago
41
5

I’m giving away £12,000…

International Women’s Day has always meant something to me. Not just because Odd Muse is a brand built for women, but because behind every brand, business and idea, there are women taking risks, backing themselves, and trying to build somet...

3 months ago
75
14

How not to start 2026 (Week 1 & 2)

Welcome back to Keeping It Chic and the first of my 2026 weekly newsletters. The first one is late, of course but the article may give some context as to why this is my first opportunity to put in words just how crazy January has been!

Ok...

4 months ago
76
13

WK49 as a Fashion Founder

WEEK 49 - LATE, BUT WORTH IT

I’m late with this newsletter. In fact, I had to open my Outlook diary just to remind myself what I actually did last week. That’s the thing about owning a business: I genuinely think it makes you a bit incompe...

5 months ago
40
13

How I use AI as a Fashion Founder…

& How not to…

I’ve wanted to write about this for a while, not because I think I’m “good at AI,” but because I use it every single day to optimise my life as a founder without losing my voice, my intuition, or the human part of how I run O...

6 months ago
44
8

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Pretty Busy, Lately.

SubscribersEngagement78Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Aimee Smale

    Founder of Odd Muse London & chronic over-sharer. I’m trying to stop crying on TikTok, so you’re getting a weekly newsletter instead - everything that went wrong (and right) at Odd Muse/life week by week… and then some as I love to chat

  • Frequently Asked Questions

    How can I access the email archive for Pretty Busy, Lately?

    You can find recent issues that have been published by Pretty Busy, Lately on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Pretty Busy, Lately have?

    To see how many people subscribe to Pretty Busy, Lately, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Pretty Busy, Lately?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Pretty Busy, Lately as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Pretty Busy, Lately?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Pretty Busy, Lately using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Pretty Busy, Lately?

    Scroll up to where it says Related Newsletters to see other publications like Pretty Busy, Lately. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Pretty Busy, Lately?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.