Priyadarshi's Substack
Decision DesignMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 2 months ago | Last Issue | 13 days ago |
| Active | |||||
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decisiondesign.substack.comLatest Issues
Why "Buy Now, Pay Later" Wins Over "Save More Next Month"
The “now” that changes everything
Offer someone $10 today or $11 tomorrow. Most people would take the $10. It’s a real pattern researchers have observed for decades. Jonathan Cohen, a psychologist who later helped run the brain-imaging...
Habituation
The Brain Stops Looking After The Second Look
In 2015, a team led by Bonnie Brinton Anderson at Brigham Young University placed people in an fMRI scanner and showed them a security warning, the kind that pop up when software wants extr...
Why Users Hate Losing Things They Never Bought
A Cornell Mug That Ruined an Assumption in Economics
In 1990, Daniel Kahneman, Jack Knetsch, and Richard Thaler gave half a group of Cornell students a coffee mug - the kind that sold at the campus store for six dollars. Owners were as...
You're Already 20% Done With This Article
In 2006, researchers Joseph Nunes and Xavier Drèze ran a loyalty card experiment at a car wash outside Los Angeles. Customers in one group got a card with 8 empty boxes: collect 8 stamps, get a free wash. Customers in the second group got a...
Your Users Are Worse at Deciding Than They Were Ten Minutes Ago
In 1998, Roy Baumeister sat students down in a room that smelled of freshly baked chocolate chip cookies. The cookies were right there on the table. Half the students were told to eat them. The other half were told to leave the cooki...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I explore UX psychology, cognitive biases, user behaviour, and research-backed design principles that make products easier to use, more engaging, and more effective. New insights, real-world examples, and practical takeaways every week.
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