probably something.
Jennifer Roebuck, Lisa PilletteProbably Something - explores how frontier technology shapes marketing, consumer-focused business strategy, and the opportunities ahead. We used to joke about how something was "probably nothing" until we realised it was something.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Subscribers | Read | probsomething.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why OpenAI Spent Billions So You Could Put Your Friend in a Dragon Fight 🐲
OpenAI just launched Sora, their AI video generation app, and within a week it hit #1 on the App Store.
The End of Discovery: Why Brands Must Choose Between Efficiency and Identity
We’re living in a world where algorithms have become part of our creative subconscious. We don’t just optimize for algorithms, we’ve started to think like them without even realizing it.
Should Everything Feel Like a Podcast?
What if “feeling like a podcast” is the antidote to the exhaustion economy?
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Authors
The writers behind this newsletter.
CMO working in frontier tech.
CMO I Web3 I Advisor I Entrepreneur I Founder
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