Product Leadership Nudges
Andrew SkotzkoBite-sized, actionable nudges to help tech leaders better handle the hard stuff you can't copy/paste: humans, culture, hard calls, strategy, the inner game.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Twice weekly | Issues | 115 |
| Subscribers | Read | leadershipnudges.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Are your customer segments 5-star?
In the previous post, I asserted that product differentiation only makes sense in the context of a given customer segment, and suggested framing customer segments into “TBD” buckets: Targets, Beneficiaries, and Distractions.
The TBD customer segmentation model
As covered in the previous post, differentiation only makes sense in the context of a given customer, the progress they desire, and their alternatives for achieving that progress. This means that strong product differentiation depends on go...
The ABCs of Differentiation
Many a team has just come out of annual planning season and is (re)working its Q1 product strategy. All good strategies are intentional responses to a given situation and the challenge(s) therein. In product strategy, the most common challe...
JTBD vs Kano
Both Jobs-to-be-Done (JTBD) & the Kano model are essential additions to a builder's toolkit. When you first explore them, they feel very similar, almost interchangeable.
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Authors
The writers behind this newsletter.
Supporting tech leaders who care equally about building a great product *and* a great workplace. Trying to think more clearly about products, leadership, and how messy humans work.
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