ProductDirection
Nacho BassinoWeekly articles on strategy and product practices. Subscribe to access my Quick Strategy guide, the High-Impact Teams ebook, and the latest event slides.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Subscribers | Read | productdirection.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The AI Coach That Scales Your Product Judgment (and Gets Smarter with Every Decision)
You make dozens of product decisions every week. Most of them, alone. Most of them are under pressure. And the best decisions of your career probably happened when you had a good sparring partner: someone who knew your context, your princip...
Design and Analyze Experiments in Minutes: AI Is the A/B Testing Expert You Were Missing
Running experiments on a product should be simple: you have a hypothesis, run an A/B test, look at the results, and decide. But if you’ve ever tried to do it with real rigor, you know that’s not how it works.
How to Find the Hidden Drivers That Predict Retention (Using AI)
You check your retention dashboard every week. DAU, WAU, retention rate by cohort. The numbers go up or down, and you try to explain why. But most of the time... we’re just guessing.
How to Build Your 24/7 AI Data Expert (in 10 Minutes)
It’s 4pm. Tomorrow at 9am you have a meeting with the CEO. You just got a message: “How’s the new product’s onboarding going?”
Authors
The writers behind this newsletter.
Product training, coaching, and consulting. Grow your career, strengthen your product team and sustainably build great products.
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