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Profound Silliness

Rujuta Singh

A completely unnecessary documentation of random acts of silliness, conducted by a seriously (un-funded) researcher, with the utmost dedication to being utterly useless.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues6Foundeda year agoLast Issuea year ago
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Latest Issues

The Cult of Pierce: A Case Study in Deliberate Silliness

🌳This month’s random act of silliness

[Where we celebrate humans being magnificently, intentionally silly]

Most companies have values like "integrity" and "excellence." AJ&Smart has Pierce Brosnan. Specifically, Pierce Brosnan in...

a year ago
1

A Very Serious Risk Assessment : Of The Great Silliness Project

Let me tell you a story about risk assessment and revenge. (Yes, those two things can go together.)

Recently, I was rejected from a role because I failed to mention "risk registers" when asked how I'd keep a project on track. Apparently, m...

a year ago

The Tree of Obvious Wisdom

🌳This month’s random act of silliness

[Where we celebrate humans being magnificently, intentionally silly]

Someone installed a metal plaque on a tree that says "THE TREE."

Not a sticky note that'll wash away in the first British...

a year ago
3

What is Profound Silliness...?

A monthly newsletter documenting random acts of silliness in the wild, studied with the dedication of a cat investigating an empty box.

What is it?

Profound Silliness is a monthly report from The Silliness Project's field research. Re...

a year ago
3

What is The Silliness Project?

It is a year-long investigation into the profound impact of utterly pointless things. Starting January 2025, we're conducting extremely unofficial research into intentional and unintentional acts of silliness in the wild.

The Hypot...

a year ago
6

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  • Rujuta Singh

    Has an MBA but learned her best business lessons from clowns. Thinks PowerPoint presentations could use more duck drawings. Is convinced that the best innovations started with someone saying "Wouldn't it be funny if..."

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