
A practical newsletter for nonfiction authors who want to grow their impact, influence, and income—beyond just book sales. Learn how to build visibility and revenue through strategic book marketing using the ASPEN Method.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 82 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||

After four months of building the foundation - purpose, goals, mindset, accountability - this is the episode where the season shifts into active strategy. Ally and Jenn introduce the concept of the author ecosystem: the idea that your book...
Every author loses momentum. The question isn’t whether it will happen; it’s what you have in place when it does. In this episode, Ally shares the rituals and support systems that kept her moving forward through the hard stretches of writin...
Visibility feels vulnerable for almost every author - even the ones who look confident on the outside. In this episode, Ally pulls back the curtain on the mindset patterns she sees repeatedly while coaching writers: the fear of being seen a...
Most authors set goals that feel ambitious but have no measurable teeth. In this episode, Ally and Jenn get specific. Ally walks through how her own book goals have evolved over time and what she now helps authors identify when they’re buil...
In this season opener, Ally and Jenn kick off The Promotion Season by making the case that every marketing decision - what to post, where to show up, how to talk about your book - gets easier when you’re anchored in why you wrote it. Ally s...
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The writers behind this newsletter.
I am terminally curious about everything, which is perfect for someone who has built a business working with authors. I get to help authors reach more readers and learn new things at the same time. Win-win!
Subtraction Strategist. Harvard-trained. Educated by horses. Subscribe to build success that feels as good as it looks. Together, we'll explore the philosophy of subtraction and learn to do less without sacrificing ambition or impact.
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