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Proof of Concept

David Hoang

Proof of Concept is a digital publication about creativity and experimentation for designers, builders, and entrepreneurs.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues304Founded6 years agoLast Issue9 days ago
Active

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Latest Issues

Escape from agentic loop

I’ve been using agents a lot this year, and it’s incredible how powerful they’ve become. It started last winter break when everyone was using Claude Code. All of the sudden, I’m using Claude Code, Codex, Gemini, Cursor, Replit, Rovo Dev, an...

9 days ago
18

Draftsmanship

Draftsmanship originates from the word draught, meaning “to draw or pull.” It’s an attribute defined as the art, skill, or technique of producing drawings, plans, or sketches, particularly emphasizing high-quality, precise, and accurate rep...

16 days ago
28

Design Systems are now Inference Systems

Whether it’s building them, leading teams that owned them, I’ve spent most my career inside a design system. As a designer, I was one systems designer who broke things in favor of evolution. My intention was not malicious rather to future p...

23 days ago
47

The shape of leadership

The leadership role has changed drastically in the past three years. We’ve moved from the blitz scaling era to the scale era of AI. Though managing towards outcomes is still the focus, the way we do it has changed. As organizations figure o...

a month ago
20

The formlessness of AI agents

In The Avengers #54, a mysterious villain called the Crimson Cowl is orchestrating attacks against the team. It’s not until the last page that the cowl drops and we see what’s underneath: a robot. The next issue reveals him fully—Ultron-5,...

a month ago
10

Key Facts

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Audience Metrics

Subscribers, engagement, traffic and sponsorship for Proof of Concept.

SubscribersEngagement76Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Proof of Concept ranks on Google, and how much search traffic it brings in.

Ranked Keywords517Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#60
Substack
/Design(Free)
#82
Substack
/Design(Paid)

Authors

The writers behind this newsletter.

  • David Hoang

    Investing and building tools that revolutionize the internet.

  • Frequently Asked Questions

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