proyectario
proyectarioAnalizo la comunicación actual de las marcas, respondo preguntas incómodas y doy la vuelta a las narrativas que se disfrazan de verdad.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Subscribers | Read | proyectario.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
De la economía de la atención a la economía de la generosidad
El otro día escuchaba un auditoría de Chris Do, donde le comentaba a un grupo de empresarios de la moda que debían transformar su modelo de negocio de la atención a la generosidad.
Mucha herramienta, poca comprensión
#### ¿Tienes alguna idea de cómo y por qué una marca funciona?
Volver a un tiempo anterior
La nostalgia siempre ha tenido mala fama. Nos imaginamos a la pobre persona atrapada, aniquilada en un bucle mental y melancólico del que no puede deshacerse. Pensamos en imágenes desteñidas, polvo y telarañas.
Todo lo que aprendí este mes
— “Ah sí, proyectario. Está buena la cuenta. Sube cosas que te dejan pensando. Estaría genial hacer un curso o una consultoría con la chica esa que aparece ahí”.
Authors
The writers behind this newsletter.
Estrategia, storytelling, comunicación y diseño. Asesoramiento y mentorización para proyectos con alma y marcas revolucionarias.
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