P.S. No dead scenes—storytelling for Culture Changers
\ud83c\udf88Justine ChangFor leaders of all kinds—at work, at home, and in the group chat. Whether you’re shaping a company, a community, or a conversation, this is story strategy that moves people to action and shifts culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 20 | Founded | 2 years ago | Last Issue | 2 months ago |
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justinechang.substack.comLatest Issues
Erling Haaland, the darling of the World Cup
In case you’re wondering what Erling Haaland has anything to do with storytelling for culture changers…sports, like entertainment, like large institutions (including the large organizations within sports), are major culture creators, cultur...
What brands and political campaigns both keep getting wrong
I don’t have a traditional marketing background.
Getting into copywriting and messaging happened unexpectedly. And when I found that I really loved helping brands tell their stories, I took classes. I studied. I found a copywriting and dig...
I was accused of using AI to write my sales page
“Accuse” is a strong word, but when reviewing two different versions of a sales page I’ve been working on for my upcoming 2-day storytelling intensive…my business mentor said the first one looked like Claude wrote it. In the moment, I was e...
Never trust a book by its cover..
They say never judge a book by its cover. Well, I’d like to add that we should also never judge a book by its first chapter.
When I started reading I, Medusa by Ayana Gray, I was certain–certain–I had found my next all-time favorite. The o...
The secret to good storytelling isn't originality.
As I walked through the airport a couple of weeks ago, I noticed a “weekender” bag on display in one of the airport shops. It looks exactly the same as the ones I’ve seen made by other brands. And it got me thinking…
People are not very or...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for P.S. No dead scenes—storytelling for Culture Changers.
| Subscribers | Engagement | 64 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Will the real Culture Changers please stand up? Stick around if you’re here for a matriarchal standard of leadership, because that’s the story we’re writing here. WOC founders and public-facing leaders, I’m especially talking to you \ud83c\udf88
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