
A weekly briefing from Piers Fawkes unpacking the weak signals shaping how brands and culture evolve. Each issue uses the PSFK Trend Graph to surface patterns across sectors and turn them into usable ideas for strategists and innovators.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 469 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||

Alongside the Fodda AI project and the writing I do here, I also work each month on a small number of advisory engagements - mainly working directly with innovation, insights, and marketing leaders on foresight programs and AI workflow desi...
This week, we dig into five themes the community has been researching using PSFK’s Fodda, with three new product promos blended in so naturally you’ll barely notice.
First, an experiment in brand uti...
Agentic commerce is real and scaling. Africa is active, not emerging. APAC is already running retail’s playbook. Fast fashion’s counter-economy is winning. And in the middle of all of it - the pesky truth that ties everything together - is...
A deep dive into the 5 themes that strategists and researchers have been exploring by enhancing their AI systems by connecting them to Fodda’s marketplace of expert data.
Gen Z Is Rewriting Luxury in APAC
In Asia, the status mech...
So I built something new for you all:
Fodda is a marketplace of expert knowledge that turns the AI you’re working with into a domain expert.
When you plug in this key to your LLM or Agent…
https://mcp.fodda.ai/mcp?api_key=sk_...
Subscribers, engagement, traffic and sponsorship for PSFK Weekly from Piers Fawkes.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
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