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Publishing Confidential

Kathleen Schmidt

News and analysis about the book publishing industry that you won't read anywhere else.

Platform
Substack
PricingFreemiumPublishesDaily
Issues161SubscribersRead kathleenschmidt.substack.com

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#49
#28

Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Truth About Platform (Book Excerpt)

When Ariel Curry approached me to run an excerpt from her and Liz Morrow’s book “Hungry Authors: The Indispensable Guide to Planning, Writing, and Publishing a Nonfiction Book,” I couldn’t resist—I take being a digital surrogate seriously! ...

2 months ago
87
29

Why Pre-order “Campaigns” Rarely Work

Over the past week, I’ve read ’s posts about preorder campaigns, which are informative and give authors some ideas for preorder strategies. Having been on the publishing side, I have a different viewpoint: Pre-order campaigns rarely work an...

2 months ago
128
32

Sunday Links + Miscellaneous Things

Today’s post is being sent to all subscribers because I’m writing it within the Substack app, which doesn’t yet have the option to include paywalls, etc. I’m also writing it from the car because we are taking our 20yo son back to college to...

2 months ago
26
4

Weekend Thread: Book Therapy

Your chance to ask me anything about book publishing.

2 months ago
10
18
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Authors

The writers behind this newsletter.

  • Kathleen Schmidt

    25+ years in the book publishing industry. President of KMSPR, a strategy, marketing, PR, and branding firm focusing on authors, publishers, and publishing adjacent entities.

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