Purple Me Up
Darshil ShahAdobe Marketo Engage, Marketing Operations, and Marketing Automation Best Practices Knowledge Powerhouse
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 294 | Subscribers | Read | purplemeup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Deprecation of SOAP and access_token in Query Parameters
As part of Adobe’s platform-wide modernization strategy, Marketo will officially deprecate support for its SOAP API on October 31, 2025.
Choosing the Right Sync: Smart Campaign Flow vs. 1:1 Marketo Program-Salesforce Campaign Sync
When it comes to syncing Marketo Programs with Salesforce Campaigns, most users know there are two primary approaches:
Using Marketo APIs the Right Way—Avoiding FormSubmit for Lead Upsert
To enhance security and maintain the integrity of lead data, Marketo has a rate limit on form post submissions from a single IP address. Marketo submissions are capped at 30 posts per minute per IP.
Why Marketo Duplicates Salesforce Leads When Using Queues—And Ways to Handle MQL Contacts
If you've ever tried to assign a Salesforce contact to a queue via Marketo Engage, you may have noticed something odd: instead of updating the existing record, Marketo creates a brand new duplicate lead in Salesforce and assigns that to the...
Authors
The writers behind this newsletter.
I publish B2B Marketing Automation, Operations, and Adobe Marketo technical notes, gotchas, and expert tips. I've been posting daily for over a year on LinkedIn and have now started posting here.
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