Purple Me Up
Darshil ShahAdobe Marketo Engage, Marketing Operations, and Marketing Automation Best Practices Knowledge Powerhouse
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 282 |
| Subscribers | Read | purplemeup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Handling Empty Token Output in Marketo
When using Marketo’s lead tokens (e.g., `{{lead.SomeField}}`), you might notice that an empty field doesn’t generate any spaces or placeholders (unless, of course, you mention a default value in the token)—it simply outputs nothing. However...
How to Properly Honor No-Tracking Requests in Marketo
When users opt out of tracking, it’s crucial to ensure their request is fully respected—not just in form submissions but across all tracking touchpoints in Marketo. Simply removing a tracking cookie during form submission isn’t enough. Here...
Best Practices for Handling Attribution Tracking Fields in Marketo Forms
When working with attribution tracking fields in Marketo, there are a few key considerations to keep in mind to ensure accuracy, maintainability, and ease of debugging. A misconfigured form can lead to incorrect data, making it harder to tr...
Avoiding Pitfalls and Ensuring Accuracy while Extracting Using Bulk APIs
Bulk APIs are the way to go when dealing with large-scale data extraction. Unlike regular APIs, which are suitable for low-volume data, Bulk APIs allow for high-performance import and export operations—critical for retrieving historical dat...
Authors
The writers behind this newsletter.
I publish B2B Marketing Automation, Operations, and Adobe Marketo technical notes, gotchas, and expert tips. I've been posting daily for over a year on LinkedIn and have now started posting here.
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