Purple Me Up
Darshil ShahAdobe Marketo Engage, Marketing Operations, and Marketing Automation Best Practices Knowledge Powerhouse
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 275 | Subscribers | Read | purplemeup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Understanding Newline Characters and Script Token in Marketo
When working with Marketo, leveraging tokens is essential for dynamic content and personalization. However, there are nuances regarding how tokens, particularly the email script tokens containing newline characters (`\n` or `\r\n`), behave ...
Exploring Custom Activities, Objects, and JSON in Marketo: A Comprehensive Guide
When working with Marketo, leveraging data efficiently is key to driving personalized and dynamic campaigns. However, understanding when and how to use custom activities, custom objects, and the JSON field approach can make or break your st...
Key Considerations for Optimal Use of Marketo's Bulk Extract API
Marketo's API capabilities offer marketers powerful tools for data management and integration. One of the most potent yet nuanced features is the Bulk Extract API, designed for large-scale data extraction.
Navigating Marketo-Salesforce Field Re-mapping: What You Need to Know
When users integrate Marketo with Salesforce for the first time, one of the most crucial steps involves syncing and mapping fields between these platforms. Most users know that fields can be remapped, but not many are aware of the caveats a...
Authors
The writers behind this newsletter.
I publish B2B Marketing Automation, Operations, and Adobe Marketo technical notes, gotchas, and expert tips. I've been posting daily for over a year on LinkedIn and have now started posting here.
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