Purple Me Up
Darshil ShahAdobe Marketo Engage, Marketing Operations, and Marketing Automation Best Practices Knowledge Powerhouse
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 263 | Subscribers | Read | purplemeup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Shared Browsers and Marketo Tracking - Navigating _mkto_trk Cookie Behavior
Marketo’s tracking cookie _mkto_trk plays a critical role in tying website activity to individual leads. However, the behavior of this cookie can raise some unexpected challenges, especially when multiple users share the same browser profil...
Prepare for Marketo’s Upcoming Authentication Changes: Shift from Query Parameters to Headers
In the ever-evolving landscape of API integrations, ensuring secure and reliable authentication is critical. Marketo is making an important update that will impact how you authenticate your REST API calls. If you rely on the existing method...
Maximizing the Efficiency of Smart Campaigns with Opportunity Updates in Marketo Engage
When it comes to managing opportunity updates, particularly those based on Trigger Attributes like "Stage value," there are crucial nuances that every marketer should understand to maximize the efficiency of these tools.
Why You Should Use Segmentations Instead of Smart Lists for Exclusion Lists in Marketo?
When it comes to exclusion lists, relying on Smart Lists can slow down your campaigns and make troubleshooting difficult. In this post, we'll explore why using Segmentations instead of Smart Lists for exclusion lists can be a game-changer f...
Authors
The writers behind this newsletter.
I publish B2B Marketing Automation, Operations, and Adobe Marketo technical notes, gotchas, and expert tips. I've been posting daily for over a year on LinkedIn and have now started posting here.
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