Purple Me Up
Darshil ShahAdobe Marketo Engage, Marketing Operations, and Marketing Automation Best Practices Knowledge Powerhouse
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 270 | Subscribers | Read | purplemeup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How to Enhance Personalization in Marketo with Temporary Objects in Velocity Script
When creating personalized email in Marketo, users often turn to Velocity Script to dynamically populate content based on customer-specific data. One powerful feature of Velocity Script is the use of temporary objects.
Why Proper Planning is Key for Custom Objects in Marketo
When working with Marketo Engage, Custom Objects are a powerful tool for extending the platform’s functionality and tailoring it to your business needs. They enable you to store and access data that isn’t native to Marketo's standard object...
Using Distribution Lists for Email Sends in Marketo: Feasibility and Considerations
One of the common questions that Marketo users encounter is whether it's feasible to use distribution lists for email sends. This query is especially relevant for organizations leveraging Marketo for internal communications, where email ali...
Mapping Marketo PMCFs to Salesforce: The Do's and Don'ts
Program Member Custom Fields (PMCFs) provide a powerful way to manage and track program-specific data for leads and contacts. However, syncing PMCFs with Salesforce requires careful setup to ensure data integrity.
Authors
The writers behind this newsletter.
I publish B2B Marketing Automation, Operations, and Adobe Marketo technical notes, gotchas, and expert tips. I've been posting daily for over a year on LinkedIn and have now started posting here.
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