Purple Me Up
Darshil ShahAdobe Marketo Engage, Marketing Operations, and Marketing Automation Best Practices Knowledge Powerhouse
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 294 | Founded | 3 years ago | Last Issue | a year ago |
| Active | |||||
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purplemeup.substack.comLatest Issues
Deprecation of SOAP and access_token in Query Parameters
As part of Adobe’s platform-wide modernization strategy, Marketo will officially deprecate support for its SOAP API on October 31, 2025.
While SOAP has served its purpose over the years—especially in legacy environments—REST has long sinc...
Choosing the Right Sync: Smart Campaign Flow vs. 1:1 Marketo Program-Salesforce Campaign Sync
When it comes to syncing Marketo Programs with Salesforce Campaigns, most users know there are two primary approaches:
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Using Smart Campaign Flow Steps
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1:1 Marketo Program to Salesforce Campaign Sync
Both methods help align y...
Using Marketo APIs the Right Way—Avoiding FormSubmit for Lead Upsert
To enhance security and maintain the integrity of lead data, Marketo has a rate limit on form post submissions from a single IP address. Marketo submissions are capped at 30 posts per minute per IP.
Why This Matters
Over the years, ma...
Why Marketo Duplicates Salesforce Leads When Using Queues—And Ways to Handle MQL Contacts
If you've ever tried to assign a Salesforce contact to a queue via Marketo Engage, you may have noticed something odd: instead of updating the existing record, Marketo creates a brand new duplicate lead in Salesforce and assigns that to the...
Optimizing Inbound Data Integrations into Marketo using Queue Age + Size Limits
When building inbound integrations into Marketo Engage, efficiency and reliability can pull in opposite directions. Push data too fast, and you risk overloading APIs or hitting rate limits. Push too slow, and you introduce latency into cust...
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Authors
The writers behind this newsletter.
I publish B2B Marketing Automation, Operations, and Adobe Marketo technical notes, gotchas, and expert tips. I've been posting daily for over a year on LinkedIn and have now started posting here.
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