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Being On Message

Pushvinder Gill

Why smart people and good companies get overlooked. A weekly newsletter about positioning, blind spots, and clear communication.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues53Founded2 years agoLast Issue6 months ago
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Latest Issues

Why Your Best Leads Go Quiet

Photo by Олександр К on Unsplash

Hey there!

This newsletter is for service providers — business coaches, fractional execs, freelancers, writers, and anyone else who posts online to generate business. LinkedIn, Substack, X, TikTok, whereve...

6 months ago
1
1

Something is missing between your content and your next client

Hey there,

Photo by Philip Oroni on Unsplash

When I moved from corporate technology into ghostwriting, one pattern kept coming up quickly and kept repeating.

Founders, fractional CMOs, CFOs running educational services — credible people,...

6 months ago
1

The Thinking Tool Most Leaders Ignore

Hey there,

“I need to rewrite this product plan. Nobody’s getting it.”

My boss looked up from his screen. “Writing’s not in your job description. Just use the template.”

I ignored him.

I was managing a major authentication product at a...

6 months ago
1

Why Tech Companies Struggle to Explain What They Do

Hey there!

Photo by Michael Dziedzic on Unsplash

Most tech founders think they have a messaging problem.

They don’t. They have three messaging problems happening at the same time. And fixing one doesn’t fix the others.

This is why you c...

8 months ago
2

Is your positioning actually working? 10 questions tech founders need to ask

Hey there!

Most technical companies think they have clear positioning. They’ve written the tagline. They’ve created the messaging document. They’ve trained sales on the elevator pitch.

But when you look at their actual content?

It’s gene...

8 months ago

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  • Pushvinder Gill

    Sharing what I learned from a long career at the business end of people and technology. My mission is to take the complex and make it simple.

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