
Why smart people and good companies get overlooked. A weekly newsletter about positioning, blind spots, and clear communication.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 53 | Founded | 2 years ago | Last Issue | 6 months ago |
| Active | |||||

Photo by Олександр К on Unsplash
Hey there!
This newsletter is for service providers — business coaches, fractional execs, freelancers, writers, and anyone else who posts online to generate business. LinkedIn, Substack, X, TikTok, whereve...
Hey there,
Photo by Philip Oroni on Unsplash
When I moved from corporate technology into ghostwriting, one pattern kept coming up quickly and kept repeating.
Founders, fractional CMOs, CFOs running educational services — credible people,...
Hey there,
“I need to rewrite this product plan. Nobody’s getting it.”
My boss looked up from his screen. “Writing’s not in your job description. Just use the template.”
I ignored him.
I was managing a major authentication product at a...
Hey there!
Photo by Michael Dziedzic on Unsplash
Most tech founders think they have a messaging problem.
They don’t. They have three messaging problems happening at the same time. And fixing one doesn’t fix the others.
This is why you c...
Hey there!
Most technical companies think they have clear positioning. They’ve written the tagline. They’ve created the messaging document. They’ve trained sales on the elevator pitch.
But when you look at their actual content?
It’s gene...
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The writers behind this newsletter.
Sharing what I learned from a long career at the business end of people and technology. My mission is to take the complex and make it simple.
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