
A delicious blend of insights, deep dives, memes and hopefully, a sprinkle of humour on top.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 8 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||

When was the last time you appreciated the great outdoors? I’m not talking about when you HAD to go outdoors to walk the dog, crack out that 5km, or went on a hot girl walk to the station. I mean really listened to the birds, sniffed the fr...
In the film industry, it seems no one mourns the bottomline.
There’s always a level of risk when you plough huge amounts of marketing budget into a campaign. But if the blockbuster campaigns for Barbie and Wicked campaigns are anything to...
Ever sat and stared at your TBR pile, paralysed by indecision, wondering what your next read should be? Me too.
It becomes especially difficult when your bookshelves are a double (sometimes triple)-stacked monstrosity and your Kindle is al...
Marketing is full of all kinds of weird and wonderful acronyms. CTR, SMART, GANTT and OOH, which I once whipped out in an author meeting and was met with cries of ‘ooooh!’.
One of my favourite vague acronyms is FMCG. FMCG is a category of...
In the world of social, platforms come and go. In the last decade, I’ve sat in meetings to discuss whether we should be signing up for Vine, Mastodon, Periscope, Google+ and Clubhouse.
Why does this happen? Because launching a platform is...
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The writers behind this newsletter.
2x Shortlisted Freelancer of the Year (The Bookseller) \ud83d\udcda Award-winning marketing consultant ✨ Publishing professional ☕ Writer ✍️ Herder of \ud83d\udc31\ud83d\udc36\ud83e\udd94
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