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Psychological

Raghavendran N

Psychological explores how the complexities of the human mind dictates business decisions and customer behavior.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues25Foundeda year agoLast Issue9 days ago
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Latest Issues

This week: Identities, unlearning obedience, and the obsession for tea

My Ideas

• We all assign ourselves identities in life. ‘I’m a kind of person who does this job’, ‘’I’m a kind of person who has a beard’, I’m a kind of person who wears this t-shirt’ and so on. Consumers are that way too. They believe t...

9 days ago

The art of not trusting your first thought.

Acting on the first thought that comes to mind is natural and easy, but it has damaging consequences and later becomes the cause of deep regret.

Legendary footballer Zinedine Zidane is playing the final match of his career in the 2006 FIF...

11 days ago

This Week: Were you ever surprised by your own behaviour?

My Ideas

• Customers can sometimes be loyal to their death to your brand or switch to a competitor overnight. Neither may have anything to do with your product or service.

• The biggest advantage humans have over AI isn’t taste, it’s t...

17 days ago

This week: Brand names, Accountability and Editing as a craft

My Ideas

• You will be beaten by new AI models if you build your product for today’s AI technology.

• Be it content or product, have just one metric — 'Is it good enough?’ subscribers and users will find you.

• Humans love to get curi...

24 days ago

This week: Bad customers, Questions, and the Devil

My Ideas

• One of the easiest and high potential business to start today is AI teaching.

• See bad customers as just people. Try your best to provide value and being empathetic. If it’s not working, move on as you would in any human r...

a month ago
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  • Raghavendran N

    On an eternal quest to study human behavior in business.

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