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Rare Beauty

Rare Beauty

A (semi-authorized) look behind the scenes at a bestselling beauty brand. I’ll share what I know and ask for forgiveness later.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues30SubscribersRead rarebeauty.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Your In-Flight Beauty Guide

In what might be my most ambitious attempt at getting you insider info yet, I followed my colleague Cynthia into the Rare Beauty restroom with a camera.

a month ago
20
7

How We Chose These Shades

There are typically three ways a new shade joins the lineup:

2 months ago
25
19

“I Didn’t Think I’d Make It to 18”

This year, we’re celebrating World Mental Health Day with Sephora—and you.

2 months ago
23
7

A Moment for Bridal Beauty

For some reason, weddings are all anyone’s talking about over here at Rare Beauty HQ. I’m surrounded by makeup experts, so I asked them to share tips, tricks, and wedding-day horror stories while bridal beauty’s on our minds. (Add your own ...

2 months ago
33
10

Authors

The writers behind this newsletter.

  • Rare Beauty

    A (semi-authorized) look behind the scenes at a bestselling beauty brand.

  • Frequently Asked Questions

    How can I access the email archive for Rare Beauty?

    You can find recent issues that have been published by Rare Beauty on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Rare Beauty have?

    To see how many people subscribe to Rare Beauty, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Rare Beauty?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Rare Beauty as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Rare Beauty?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Rare Beauty using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters similar to Rare Beauty?

    Scroll up to where it says Similar Newsletters to see other publications like Rare Beauty. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Rare Beauty?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.