Reletter
Artwork for Rare Beauty

A (semi-authorized) look behind the scenes at a bestselling beauty brand. I’ll share what I know and ask for forgiveness later.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues62Foundeda year agoLast Issue6 days ago
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Artwork for Rare Beauty

Latest Issues

How the Mascara is Made

Over the last few years, Perfect Strokes Universal Volumizing Mascara has become one of our bestsellers. It’s an impressive turn for a formula that seemed like it would never launch.

The go-to black mascara for volume and definition is now...

6 days ago
14
4

I Decided To Go Gray In My 30s

“Growing up, I didn’t always see myself reflected in beauty, and when I did, it felt one-dimensional. There isn’t one way to be Latina. There isn’t one shade, one story, or one voice. We deserve to see ourselves fully.” - Selena Gomez, Rare...

13 days ago
31
3

I Don't Need to Be Nice

“Growing up, I didn’t always see myself reflected in beauty, and when I did, it felt one-dimensional. There isn’t one way to be Latina. There isn’t one shade, one story, or one voice. We deserve to see ourselves fully.” - Selena Gomez, Rare...

20 days ago
22
7

I Found Beauty In The Gifts of My Ancestors

“Growing up, I didn’t always see myself reflected in beauty, and when I did, it felt one-dimensional. There isn’t one way to be Latina. There isn’t one shade, one story, or one voice. We deserve to see ourselves fully.” - Selena Gomez, Rare...

a month ago
23
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Every Story Belongs

When Selena was a kid, she never really saw herself reflected in beauty campaigns. On the rare occasion she did, it often felt one-dimensional.

But the Latine community has never been just one thing. To honor its varied history, pride, sac...

a month ago
28
4

Key Facts

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Audience Metrics

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Authors

The writers behind this newsletter.

  • Rare Beauty

    A (semi-authorized) look behind the scenes at a bestselling beauty brand.

  • Pris Blossom

    Journalist and content writer here to do some writing for myself.

  • Jessica Torres

    Plus-size content creator and lover of fat stories.

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