Between the Lines
Lauren EricksonBetter understand the publishing industry with straight-forward insight into the book biz. I provide advice, guidance, and education for aspiring authors looking to increase their chances of getting published AND level up their industry knowledge.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Subscribers | Read | laurenerickson.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
My Approach to Book Marketing (from a Former Inc. 5000 Book Launcher)
What sells a book?
I Wrote a Memoir About Working in Yellowstone Last Year: Here Are 8 Things I Learned
I spent two summers working in Yellowstone National Park as a housekeeper and thought the experience was so unique it warranted a book. So for five years, I spent my time ideating, positioning, writing, and heavily, heavily editing it. The ...
I Compared 4 Major Bestseller Lists and This Is What I Found
First thing’s first: if we’re gonna talk about bestseller lists, we’ve gotta talk about Circana (formerly known as Nielsen BookScan). Circana is essentially the holy grail of book sales. They cover “approximately 85% of trade print books so...
Should you ever pay for publication?
Hey, peeps — apologies for not sending anything out these past couple weeks!
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Authors
The writers behind this newsletter.
Lauren is an author, book strategist, and former book launcher. She has a serious passion for the business of books and has used this to help launch numerous Amazon and Wall Street Journal bestselling authors.
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