Reality Check By Design™
Debi HawkinsReality Check By Design trains sales professionals, B2B, and individual insurance agents to build a profitable, relationship-owned book of business without becoming dependent on constantly purchasing new leads.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 55 | Founded | 5 months ago | Last Issue | 6 days ago |
| Active | |||||
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realitycheckbydesign.substack.comLatest Issues
The LEADS Rule:
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In the last article, I asked you to draw one line: separate your household money from your business money, permanently, before you do anything else in this business. That line matters more than almost anything I’ll teach you in this...
What It Actually Costs to Become an Independent Insurance Agent
(The Numbers Nobody Hands You)
When you were recruited into this business, someone almost certainly told you what you could earn. Very few people sat you down and told you what it would cost you to get there — not just the licensing fee ev...
The Real Cost of a Purchased Lead in 2026
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The Real Cost of a Purchased Lead in 2026
For years, the argument against lead dependency has mostly been financial. I made that argument myself, in the first article in this series: your mortgage payment is not a lead bud...
Your Mortgage Payment Is Not a Lead Budget
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There is a sentence I heard so many times inside insurance organizations that I could recite it before the person finished saying it.
“You have to spend money to make money.”
It was said in trainings. It was said one-on-one...
When Your Sales Aren’t Converting and It’s Pissing You Off
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Let’s be honest: when your sales aren’t converting, it can feel personal.
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You put the offer out there.
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You wrote the post.
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You sent the email.
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You did the thing.
And then… crickets.
Or worse, people are engag...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Reality Check By Design™.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
If your business isn’t converting, something is off. I help women identify where sales, messaging, webinars, and conversations break down so they can communicate clearly, build trust, generate leads, and increase conversions.
Frequently Asked Questions
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