Reframing America
Antonia ScattonChanging the way the American Left engages in the public debate.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Subscribers | Read | reframingamerica.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Positive Messaging: What We CAN Say
I know I have been talking a lot about what NOT to say. As we move forward into positive messaging, I would like us to consider how everything we say must illustrate and reinforce our core beliefs. We usually imply these beliefs, rather tha...
Why do Undecided Voters Default to Trump?
There is a scientific explanation for why under-informed voters seem to default to supporting Trump. It has to do with how language operates in the brain, and I have done my best to describe it here. If we believe the science, we might have...
What’s the Point of Talking Points?
Even if you are going on “Meet the Press,” the talking points you need aren’t the facts and figures people keep giving us. The purpose of a talking point is to give your supporters out there something they can say - in person - to friends, ...
Iowa is Bad News for Trump
What the Iowa Caucuses tell us is that, despite Trump's being an incumbent for all intents and purposes, NEARLY HALF of the most die-hard Republicans, those literally willing to brave sub-zero temperatures, were willing to support someone O...
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Authors
The writers behind this newsletter.
Antonia Scatton is an expert in messaging and framing and a protege of messaging guru George Lakoff. Learn more about Antonia at AntoniaScatton.com.
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